John Mueller

★★★ Do links really follow the canonical URLs on both sides?

Google follows links by using the canonical URLs from both the source page and the destination page. When migrating a website, transferring link data in Search Console takes time because Google must f...

Jan 08, 2021 ⚡ Analysis available

★★★ Does the links report in Search Console really show all your backlinks?

The links report in Google Search Console displays a representative sample of the links, not the total. Google does not filter these links by type (nofollow, disavow, etc.), but simply shows a sample ...

Jan 08, 2021 ⚡ Analysis available

★★★ Is it really necessary to limit your page indexing to rank better?

For new sites, Google recommends focusing first on fewer but truly important pages, such as categories instead of all individual products. This approach helps to gradually build site authority before ...

Jan 08, 2021 ⚡ Analysis available

★★★ Why does Google index new sites slowly and how can you speed up the process?

For new websites, Google indexes content gradually and conservatively at first. Google first checks that the site is of good quality and well integrated on the web before speeding up crawling and inde...

Jan 08, 2021 ⚡ Analysis available

★★ Are Adult Sites Really Excluded from All Rich Results in Google?

John Mueller explained during a hangout that in his opinion, no rich results (enhanced display in the SERPs) were taken into account for sites targeting an "adult" audience. These sites therefore do n...

Dec 28, 2020 ⚡ Analysis available

★★★ Why is Google centralizing all its SEO documentation under Search Central?

Google has consolidated all its search documentation under a single site (Search Central) instead of the five or six different locations that previously existed. This major project aimed to facilitate...

Dec 22, 2020 ⚡ Analysis available

★★ What changes can we really expect from Search Console in the coming months?

The team continues to work on Search Console with several features requested by the community currently under development. Launches generally take time between receiving user feedback and the actual d...

Dec 22, 2020 ⚡ Analysis available

★★★ Are Core Web Vitals really a crucial ranking factor?

Google has announced that Core Web Vitals will become a ranking factor as part of a broader set called 'page experience ranking factor'. The team plans to do more around speed and user experience to h...

Dec 22, 2020 ⚡ Analysis available

★★ What new Search Console features will transform your SEO monitoring?

The team is continuing to work on Search Console with several features in the works based on community feedback from Twitter. These launches take time between the receipt of feedback and the actual de...

Dec 22, 2020 ⚡ Analysis available

★★ Has Google finally centralized all its SEO documentation in Search Central?

Google has undertaken a significant project to consolidate all its SEO documentation under a single site (Search Central), making it easier for webmasters who previously had to consult five or six dif...

Dec 22, 2020 ⚡ Analysis available

★★★ Are Core Web Vitals really a key ranking factor?

Google announced that Core Web Vitals will become a ranking factor next year, integrated into what they call the 'page experience ranking factor'. The team will focus more on speed and user experience...

Dec 22, 2020 ⚡ Analysis available

★★★ How Can You Properly Manage Paywalls to Avoid Google Penalties?

John Mueller explained during a hangout how to best use structured data markup on Paywalls (paid access to content) in these terms: "You can use the rich results test tool, like any other type of stru...

Dec 21, 2020 ⚡ Analysis available

★★★ Why Is Google Taking So Long to Add Regex to Search Console?

John Mueller confirmed that, as mentioned last August, Google still has plans to offer a regex (regular expressions) system for use in the Search Console "Performance" report, but for now, no updates ...

Dec 21, 2020 ⚡ Analysis available

★★ Why do your rankings drop even without any technical errors?

It is normal for rankings to fluctuate (up and down) even if everything is technically correct. A ranking drop does not necessarily mean there is an error. Google may simply have a better understandin...

Dec 18, 2020 ⚡ Analysis available

★★★ Do structured data really improve your ranking in Google?

Structured data (schema markup) do not change page rankings. They alter the display in search results (rich results, FAQs). This can increase visibility and attract more users, but with no direct effe...

Dec 18, 2020 ⚡ Analysis available

★★ Does Google Discover really require a minimum number of articles to be featured?

There is no minimum number of articles required to be eligible for Google Discover. Discover's content policies differ from those of traditional search. Check the Discover content guidelines and adapt...

Dec 18, 2020 ⚡ Analysis available

★★ Should you separate your blog and e-commerce on different domains for SEO?

You can host a blog and an e-commerce site on the same domain or separate them. Both approaches work. Choose based on your needs, Analytics tracking and management, not for SEO reasons....

Dec 18, 2020 ⚡ Analysis available

★★ Does web accessibility really boost indexing and SEO?

Making a site accessible generally improves indexing. Adding alt attributes to images and providing textual details helps Google better understand the content. Therefore, accessibility is more of an a...

Dec 18, 2020 ⚡ Analysis available

★★★ Should you split your site into multiple domains to enhance your SEO?

Dividing a site into multiple parts has a difficult-to-predict SEO effect. Smaller sites can have a tougher time ranking in competitive environments. Merging can help improve rankings. Only divide for...

Dec 18, 2020 ⚡ Analysis available

★★ Should you still care about Search Console errors from an old migrated domain?

Search Console retains data for a very long time. If you migrated to a new domain several years ago, the errors reported on the old domain do not impact the new site and can be ignored....

Dec 18, 2020 ⚡ Analysis available