What does Google say about SEO? /
Official Google statements come from various channels: official blogs (Google Search Central Blog), developer documentation, conference announcements, and responses on help forums. These institutional communications represent Google's official position on SEO matters and best practices to follow.
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🕒 ~1 min 🎯 5 questions
★★★ Why does Google advocate for JSON-LD for structured data instead of Microdata or RDFa?
Google recommends the use of JSON-LD for new structured data implementations because it is a beneficial and sustainable technology....
Dec 15, 2016 ⚡ Analysis available
★★★ How does the accuracy of structured data affect your visibility on SERPs?
Structured data must not be misleading to users and should accurately reflect the content of pages....
Dec 15, 2016 ⚡ Analysis available
★★ Does the site: operator really show your Rich Snippets as they appear in real conditions?
When you want to see how structured data appears in search results, using the 'site:' operator can be handy to check how Rich Snippets are displayed....
Dec 15, 2016 ⚡ Analysis available
★★★ Does Google’s testing tool really validate your structured data?
The testing tool for structured data only checks the technical correctness of the syntax but does not take into account issues related to guidelines or markup compliance....
Dec 15, 2016 ⚡ Analysis available
★★★ Why don’t Rich Snippets always appear even with valid structured data?
There is never a 100% guarantee that Rich Snippets will appear in search results, even if the structured data is correctly implemented on the site....
Dec 15, 2016 ⚡ Analysis available
★★★ Does AMP really enhance visibility and engagement compared to traditional pages?
With AMP, content can be distributed more quickly and efficiently. By leveraging extensive distribution through platforms like Google Search, AMP pages provide better visibility and user engagement co...
Dec 14, 2016 ⚡ Analysis available
★★★ How can you install a service worker on cached AMP pages to boost performance?
The 'AMP install service worker' tool is used to install a service worker even on cached AMP versions of a page, preparing future user visits for almost instant loading and a better transition to a PW...
Dec 14, 2016 ⚡ Analysis available
★★★ Does Google's AMP preloading hide an underutilized SEO lever for your mobile pages?
Google employs AMP preloading strategies that allow pages to load in under one second by relying on the server infrastructure used for Google Search. This ensures high loading speed by minimizing the ...
Dec 14, 2016 ⚡ Analysis available
★★★ Do AMP ads really load as fast as the content?
Google is working on AMP for Ads, an initiative aimed at optimizing ads within AMP pages. These ads are typically problematic because they block rendering, delaying content loading. AMP for Ads aims t...
Dec 14, 2016 ⚡ Analysis available
★★★ Are AMP and PWA strategies really robust enough to face browser limitations?
AMP pages are compatible with all recent browsers, but PWA features like the service worker are not yet supported by Safari and Edge. Google is working toward full integration of these features with o...
Dec 14, 2016 ⚡ Analysis available
★★★ Can third-party AMP caches enhance your SEO without penalties?
Google encourages the implementation of third-party caches for AMP to speed up loading times. The guidelines for creating a compliant cache are available, ensuring that the display and content of the ...
Dec 14, 2016 ⚡ Analysis available
★★★ PWA and AMP: Is it a matter of choosing between advanced features and loading speed?
Progressive web applications (PWAs) offer advanced features like offline mode and push notifications, but the initial load remains slow, unlike AMP which loads instantly but does not allow user script...
Dec 14, 2016 ⚡ Analysis available
★★★ Why does AMP prohibit custom JavaScript and how does it affect your SEO?
AMP pages do not allow the execution of custom JavaScript for users, but rather utilize optimized custom AMP components for fast loading. This ensures a quicker and smoother experience for users as it...
Dec 14, 2016 ⚡ Analysis available
★★★ Is the AMP experience really the ideal user journey according to Google?
Google describes the ideal user experience as a journey where the first click instantly loads an AMP page, then provides quick access to the next steps, such as selecting and purchasing a product, tha...
Dec 14, 2016 ⚡ Analysis available
★★★ Why does Google consider 3 seconds a critical threshold for your conversions?
According to Google, 53% of users leave a website if it takes more than three seconds to load, and each additional second of delay reduces the conversion rate by 7%. This is particularly crucial for e...
Dec 14, 2016 ⚡ Analysis available
★★★ Do alt tags really impact organic search rankings?
Image alt tags are not a direct ranking factor. However, they help Google understand the content of images, which can contribute to their ranking in image search....
Dec 13, 2016 ⚡ Analysis available
★★★ Does loading speed really influence Google rankings?
Page loading speed is a ranking factor. Fast pages can improve user experience and therefore indirectly affect a site's ranking....
Dec 13, 2016 ⚡ Analysis available
★★★ Is AMP really a ranking factor for your SEO?
Google recommends adopting AMP compatibility as it enhances page loading speed, particularly in areas with slow internet connections....
Dec 13, 2016 ⚡ Analysis available
★★★ Does Google really keep Chrome user data separate from page rankings?
Google collects anonymous data from Chrome but does not use it in search ranking algorithms....
Dec 13, 2016 ⚡ Analysis available
★★★ Is mobile-first indexing really seamless for responsive sites?
The switch to mobile-first indexing is a gradual process. If your site is designed to be responsive, no modifications are needed for the mobile index....
Dec 13, 2016 ⚡ Analysis available
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