What does Google say about SEO? /
Official Google statements come from various channels: official blogs (Google Search Central Blog), developer documentation, conference announcements, and responses on help forums. These institutional communications represent Google's official position on SEO matters and best practices to follow.
Quick SEO Quiz

Test your SEO knowledge in 5 questions

Less than a minute. Find out how much you really know about Google search.

🕒 ~1 min 🎯 5 questions
★★ Is rewriting existing content a legitimate strategy or a risk of duplicate content?
Enhancing the organization and readability of the original content can add value for the user, thus transforming the rewritten content into a valid and relevant resource without making it duplicative....
Feb 16, 2017 ⚡ Analysis available
★★★ Is user experience really a key factor for SEO or just a façade?
To ensure a good user experience, your site must provide quality content, be well-structured, load quickly, be mobile-friendly, and secure (HTTPS). These aspects positively influence SEO....
Feb 16, 2017 ⚡ Analysis available
★★★ Do user clicks really influence your pages' ranking in Google?
Clicks are not used directly as a ranking factor by Google. The search engine relies on over 200 signals to determine the order of results, not just clicks....
Feb 16, 2017 ⚡ Analysis available
★★ Do HTML validation errors really affect Google rankings?
HTML validation errors do not directly influence ranking on Google as long as your site loads properly and users can interact with it as intended....
Feb 16, 2017 ⚡ Analysis available
★★ Should you really put your category pages on noindex?
Category pages should not necessarily be set to 'noindex'. They can be helpful to users. However, if they do not add significant value, then applying a 'noindex' may be justified....
Feb 16, 2017 ⚡ Analysis available
★★★ How can you migrate to HTTPS without losing your visibility?
When migrating your site from HTTP to HTTPS, it's crucial to ensure that 301 redirects are correctly implemented, define your preferred domain in Search Console, and submit sitemaps for the new HTTPS ...
Feb 16, 2017 ⚡ Analysis available
★★ Why does Google display multiple URLs from the same site in the SERPs?
It is possible for a single site to have multiple URLs in the search results due to the diversity of its content across different products or categories. This is common for e-commerce sites selling va...
Feb 16, 2017 ⚡ Analysis available
★★★ Should you really index all your AMP pages for them to be cached by Google?
Google does not recommend adding a 'noindex' tag to AMP pages if the content is to be visible and used in search results. Pages must be indexable to allow Google to crawl and cache them....
Feb 16, 2017 ⚡ Analysis available
★★★ How can you execute an HTTPS migration without hurting your SEO?
When migrating to HTTPS, it is advisable to gradually monitor the effects of the changes, carry out the operation during low traffic periods, and be prepared to respond to problems to ensure a smooth ...
Jan 26, 2017 ⚡ Analysis available
★★★ Should you really ignore low-quality, automatically generated backlinks?
Google advises that websites should ignore low-quality backlinks that seem to be automatically generated. Google is capable of recognizing link patterns that site owners do not control....
Jan 26, 2017 ⚡ Analysis available
★★★ How can you migrate your AMP URLs without losing your indexing?
When you change the URL of your AMP pages, for example by moving from a structure with /amp to ?amp=1, make sure to manage redirects and the 'alternate' annotations properly to avoid any negative impa...
Jan 26, 2017 ⚡ Analysis available
★★★ How long should you really wait after a manual reconsideration request?
You should expect a reconsideration request to take time, even though the resolution may take a few weeks. Manual teams carefully review these requests for certain cases where human interpretation is ...
Jan 26, 2017 ⚡ Analysis available
★★★ Why do search results change based on location?
Search results can differ based on geographic regions. Google does not have region-specific algorithms like an 'Oakland update'. The observed variations could be due to standard local factors....
Jan 26, 2017 ⚡ Analysis available
★★★ Why does GoogleBot ignore your dropdown menus and navigation forms?
GoogleBot only considers A tags to recognize links. Other navigation mechanisms, such as form selections allowing navigation, are not regarded as links. Submission via a sitemap is recommended for dis...
Jan 26, 2017 ⚡ Analysis available
★★★ Are SPAs truly indexable without SSR, or is Google downplaying the risks?
Pages designed as SPAs should not pose indexing problems if they are properly rendered and crawlable by Google. It is recommended to provide a clear indexing path, even without SSR (Server-Side Render...
Jan 26, 2017 ⚡ Analysis available
★★★ Does pure CSS really allow Google to crawl and index menus just like JavaScript?
Using CSS exclusively to implement menus or sliding content within the Mobile-First Index is not a problem for Google, and there is no need to follow what the majority do with jQuery or similar....
Jan 26, 2017 ⚡ Analysis available
★★★ Does Google really take hidden JavaScript content into account?
Google even considers initially hidden content if it is used to enhance the user experience when loaded via technologies like JavaScript or AJAX, but it recommends testing the indexing of such content...
Jan 26, 2017 ⚡ Analysis available
★★★ Why does Google generate different titles based on your internal linking structure?
The structure of internal links can influence functions based on those links, such as automatic title generation in search results. Having different internal links on mobile and desktop versions can h...
Jan 26, 2017 ⚡ Analysis available
★★★ Should you really worry about crawl budget, or is it just a myth?
Google explains that it has published an article on the concept of crawl budget to clarify some misconceptions. This budget refers to the resources that Google allocates to explore a site. For most si...
Jan 26, 2017 ⚡ Analysis available
★★ Do HTTP headers really affect how frequently Google crawls your resources?
When using CDNs or servers to distribute files like CSS, ensure that HTTP headers, such as ETags, are properly configured. This will help Google determine if files have been updated and if they need t...
Jan 17, 2017 ⚡ Analysis available
🔔

Get real-time analysis of the latest Google SEO declarations

Be the first to know every time a new official Google statement drops — with full expert analysis.

No spam. Unsubscribe in one click.