Google

★★★ Why should you be alarmed that images account for 63% of your page weight?

Images typically account for 63% of the total weight of pages. Optimizing images, particularly by reducing their size and employing lazy loading, can significantly enhance loading speed....

Nov 23, 2017 ⚡ Analysis available

★★★ Can Chrome DevTools truly revolutionize your speed optimization strategy?

Chrome DevTools allows you to diagnose and improve your site's speed by identifying resources that cause slowdowns and optimizing the critical rendering path....

Nov 23, 2017 ⚡ Analysis available

★★★ Are Speed Index and First Meaningful Paint the mobile metrics that Google really recommends?

Google recommends using Speed Index and First Meaningful Paint tools to measure the perceived speed by mobile users....

Nov 23, 2017 ⚡ Analysis available

★★★ Is mobile speed really a direct acquisition lever according to Google?

Google emphasizes that the loading speed of a mobile site significantly impacts user acquisition because it affects the first impression new users have of the site....

Nov 23, 2017 ⚡ Analysis available

★★★ Why Do Google's Panda and Penguin Filters Keep Evolving and How Can You Adapt?

Googler Eric Kuan indicated at the Pubcon conference that the engineering teams at Google continue to work on the Panda and Penguin algorithmic filters and that they evolve over time......

Nov 21, 2017 ⚡ Analysis available

★★★ Should You Worry About Google Removing Additional Links from the info: Syntax?

Google has confirmed that when you type a query like [info:www..com] into the search engine, the additional links that were placed under the result and provided information such as the cached version ...

Nov 13, 2017 ⚡ Analysis available

★★ Why is Google hiring a Search evangelist to discuss SEO?

Danny Sullivan has joined Google to explain how the search engine works in an accessible and educational manner, but more details will be provided when he speaks about his new roles....

Oct 23, 2017 ⚡ Analysis available

★★★ Do links below the fold hold less weight for Google?

There is no different weighting for links located above or below the fold. All links accessible for crawling by Googlebot will be taken into account in the same way....

Oct 23, 2017 ⚡ Analysis available

★★★ Why does Googlebot continue to crawl your 404 and 410 error pages?

Even when pages return 404 or 410 errors, Googlebot may continue to crawl them intermittently to check if they become active again, particularly to counter temporary errors....

Oct 23, 2017 ⚡ Analysis available

★★ Can Googlebot really fill out forms to discover your hidden content?

In certain cases, Googlebot is capable of filling out forms to explore the hidden content behind them, allowing access to and indexing of content that is not immediately present on a page....

Oct 23, 2017 ⚡ Analysis available

★★★ How should you structure pagination to maximize Google indexing?

Google recommends structuring paginated content in a way that favors clear user navigation, whether it is classic pagination, infinite scrolling, or a single page. Using the link rel="next" and link r...

Oct 23, 2017 ⚡ Analysis available

★★ Does the 304 Not Modified really enhance your crawl budget?

Googlebot comprehends the 304 Not Modified server response codes and employs them to conserve crawl budget on high-traffic sites by avoiding crawling unchanged content....

Oct 23, 2017 ⚡ Analysis available

★★★ Will mobile-first indexing really transform your SEO strategy?

Google began testing mobile-first indexing about a year ago. This means that page indexing will prioritize mobile content. The tests continue progressively, and no official launch date has been announ...

Oct 23, 2017 ⚡ Analysis available

★★ Will Search Console finally exceed the 90 days of history?

Google is working on extending the period of available data in Search Console reports beyond the current 90 days. However, there is still no specific date for this improvement....

Oct 23, 2017 ⚡ Analysis available

★★★ How will the new Google Search Console revolutionize your SEO experience?

Google is currently developing a new version of Google Search Console that is in beta. The rollout for all users is expected in early 2018, but no exact date can be provided as it will only be launche...

Oct 23, 2017 ⚡ Analysis available

★★★ Should You Remove rel="shortlink" Tags from Your Website?

Jon Mueller indicated on Twitter that the search engine ignored tags like "rel=shortlink" such as <link rel = "shortlink" href = "/node/2" />......

Oct 16, 2017 ⚡ Analysis available

★★ Why Aren't Your Rich Snippets Showing Up in Search Results Despite Correct Technical Implementation?

Aaseesh Marina explained that the failure of rich snippet information (stars, prices, product availability...) to appear in SERPs could stem from a third reason (in addition to the two already known: ...

Sep 11, 2017 ⚡ Analysis available

★★ Does Noindexing 50% of Your Pages Actually Hurt Your SEO Rankings?

A Googler (Aaseesh Marina) indicated on a forum that noindexing a large portion of a site's pages (for example 50%) had no negative impact on the other pages that were indexed....

Sep 11, 2017 ⚡ Analysis available

★★★ How can you tell if your site has truly received a Google manual penalty?

Any manual action taken due to spam is always reported in the Search Console. Automated actions by the algorithm do not come with notifications....

Sep 05, 2017 ⚡ Analysis available

★★★ Does Google Ads CPC really affect your organic rankings?

The cost per click (CPC) of Google Ads does not influence organic rankings. There is no link between performance in Google Ads and natural search results....

Sep 05, 2017 ⚡ Analysis available