Google

★★★ Should you really avoid robots.txt to block your deleted pages?

It is advised not to use robots.txt to block the crawling of pages that no longer exist on a website, as this prevents Google from recognizing that the page returns a 404 or 410 error, slowing down in...

Sep 05, 2017 ⚡ Analysis available

★★★ Should you really keep 301 redirects indefinitely after an HTTPS migration?

During an HTTPS migration, it is recommended to keep 301 redirects indefinitely. This ensures that Google understands the content transfer. Removing these redirects is not advisable unless there is no...

Sep 05, 2017 ⚡ Analysis available

★★★ Should you really set up an HTTPS property in Search Console right from the start of your migration?

It is advisable to create an HTTPS property in Search Console as soon as possible during a migration from HTTP to HTTPS. This allows for uninterrupted data tracking since the data is not retroactive....

Sep 05, 2017 ⚡ Analysis available

★★★ Are AMP and PWA really useless for SEO?

Currently, neither AMP pages nor Progressive Web Apps (PWAs) are direct signals for SEO ranking. However, they can have indirect effects by improving speed and user experience, which is naturally bene...

Sep 05, 2017 ⚡ Analysis available

★★ Will the Search Console finally become the all-in-one monitoring tool that SEO professionals have been waiting for?

The Search Console will evolve to provide a more integrated experience. Future changes will include the consolidation of tools to quickly identify and resolve website issues....

Sep 05, 2017 ⚡ Analysis available

★★ Should you wait for mobile-first indexing or take action now?

No specific date is set for the transition to the mobile-first index. However, this is unlikely to occur before 2018. Currently, Google is conducting tests to mitigate repercussions and enhance the sy...

Sep 05, 2017 ⚡ Analysis available

★★★ Is the mobile-first index rendering your desktop SEO strategy obsolete?

Google is transitioning to a mobile-first index, where the mobile version of a site will be the reference for indexing and ranking. Responsive sites have nothing to fear, while those with separate des...

Sep 05, 2017 ⚡ Analysis available

★★★ Do social media shares really influence Google rankings?

The number of shares on social media does not have a direct impact on Google search rankings. Shares can improve indirect visibility, but do not change the rank itself....

Aug 31, 2017 ⚡ Analysis available

★★ Why does Google restrict Search Console data to 3 months while Analytics offers more?

Currently, Search Console does not offer historical data beyond three months like Google Analytics. However, future updates may expand this functionality....

Aug 31, 2017 ⚡ Analysis available

★★★ How can you set your e-commerce site apart to avoid duplicate manufacturer content?

Successful e-commerce sites do not simply display the information provided by manufacturers. They add value by testing products, providing unique descriptions, and including user reviews to enhance th...

Aug 31, 2017 ⚡ Analysis available

★★ Why doesn’t Google show you the rewritten titles in Search Console?

Search Console data for titles modified by Google is not yet available. Features may change in the future based on user feedback....

Aug 31, 2017 ⚡ Analysis available

★★★ Does Google really read the text in your images?

Currently, Google does not systematically analyze the text embedded in images for SEO. Therefore, it is essential not to rely on OCR to make your content visible in search results....

Aug 31, 2017 ⚡ Analysis available

★★★ Should you really limit the number of URLs submitted to Google for larger sites?

For large-scale websites, avoid submitting hundreds of thousands of unnecessary URLs. Use a sitemap file to indicate which pages should be indexed as a priority....

Aug 31, 2017 ⚡ Analysis available

★★★ Can Google really ignore your duplicate content even with canonicals in place?

Google might not index duplicate information found on multiple pages. Use practices like defining canonicals to indicate to Google which version of a page should be indexed in order to avoid duplicate...

Aug 31, 2017 ⚡ Analysis available

★★★ What are the real risks to your site from a Google manual action?

Manual actions can lead to the complete removal of your site from search results or a drop in its ranking. The impact will vary based on the severity of the situation. If your site is affected, it is ...

Aug 31, 2017 ⚡ Analysis available

★★★ Is it really necessary to avoid massive changes during a website redesign?

When updating a website, avoid making massive changes all at once. Proceed in stages, for example by publishing updates section by section. Ensure that the old queries you were ranked for are still co...

Aug 31, 2017 ⚡ Analysis available

★★★ Why does traffic consistently drop after a website redesign?

When a site undergoes remodeling, it is normal for traffic to fluctuate temporarily. This is due to changes in the user interface (UI) and user experience (UX) that Google must reinterpret. Significan...

Aug 31, 2017 ⚡ Analysis available

★★ Why does Google rewrite your title tags and how can you take back control?

Google sometimes rewrites page titles in search results to make them more relevant. This can be influenced by various factors, including the content of the page....

Aug 23, 2017 ⚡ Analysis available

★★ Can you really declare multi-domain sitemaps via robots.txt, or should you go through Search Console?

To include sitemaps from multiple domains, you can either include the sitemap directive in the robots.txt file of each domain or use a site management tool like Google Search Console to prove ownershi...

Aug 23, 2017 ⚡ Analysis available

★★ Does AMP really boost your site's SEO performance?

AMP pages must be correctly configured according to modern standards to be used effectively. Proper usage can enhance search performance....

Aug 23, 2017 ⚡ Analysis available