Google

★★★ Why does Google choose not to index certain pages on your site?

Google does not guarantee the indexing of all URLs on a site. The quality and relevance of the content are important factors in determining which pages are indexed and displayed in the results....

Nov 05, 2020 ⚡ Analysis available

★★ Is the hidden content behind a click really indexed by Google?

The content present in the source code but displayed only after a user action (click) is indexed by Google. You can verify it by searching for the hidden text: if it appears in the results, it is inde...

Nov 05, 2020 ⚡ Analysis available

★★★ Should You Really Implement Hreflang for International SEO?

Fabrice Canal (Bing) explained on Twitter that Microsoft's search engine pays relatively little attention to the content of the Hreflang tag, which is less important in any case than language detectio...

Sep 14, 2020 ⚡ Analysis available

★★★ Should You Include Category Pages in Your XML Sitemap?

In response to a tweet asking whether category page URLs - article or product listing pages - should be included in the XML Sitemap, Fabrice Canel (Bing) answered yes, this file should include all URL...

Aug 31, 2020 ⚡ Analysis available

★★★ Which Image Formats Should You Use in Structured Data to Optimize Your SEO?

Google has updated its online help regarding the image formats supported by structured data tags for this type of file. These are the following formats: BMP, GIF, JPEG, PNG, WebP and SVG......

Aug 17, 2020 ⚡ Analysis available

★★★ Can You Really Optimize Your Content for Google Discover?

In the new version of the help page about its Discover feature, Google explains that "there is no way to create content that explicitly aims to meet Discover's interests." In other words, you cannot o...

Jul 20, 2020 ⚡ Analysis available

★★★ How does Google Search Console now monitor your video structured data?

Google announced on Twitter a minor change in how video traffic data is displayed in Search Console: "if you're using structured video data, our report is now aligned with official documentation and w...

Jul 06, 2020 ⚡ Analysis available

★★★ How does Google really alert owners of hacked sites?

When Google detects a security issue on a website, verified owners in Search Console receive an email alerting them to the problem with a link to more information on how to resolve it. It's important ...

May 07, 2020 ⚡ Analysis available

★★★ Does claiming a Knowledge Panel really double your brand's perceived reputation?

Google encourages organizations and individuals referenced in Knowledge Panels to claim and update information in order to make a good first impression. Complete information on these panels helps doub...

Apr 02, 2020 ⚡ Analysis available

★★★ How can you effectively claim and optimize your Knowledge Panel to dominate your SERP presence?

Google has a verification-based claiming process for Knowledge Panels. Once a panel is claimed, organizations can suggest changes or additions that Google evaluates for relevance, thus enhancing the a...

Apr 02, 2020 ⚡ Analysis available

★★★ Why does Google emphasize the need to keep local information updated in Knowledge Panels?

Local businesses can update crucial elements such as hours and contact information in their Knowledge Panel, thereby enhancing visibility on Google Maps and other local Google search formats. This all...

Apr 02, 2020 ⚡ Analysis available

★★★ Why are redirects absolutely essential during a website redesign?

Google strongly recommends using redirects when redesigning a site to indicate the new pages that correspond to the old ones. This allows for the correct transfer of SEO signals to the new URLs....

Mar 31, 2020 ⚡ Analysis available

★★★ How does Google truly identify duplicate pages on your site?

To identify duplicate pages, Google checks the content while ignoring repetitive, value-less parts like boilerplate. 'Soft' errors can disrupt this identification, so it's advisable to return appropri...

Mar 31, 2020 ⚡ Analysis available

★★★ Are rel=canonical tags really a reliable signal for managing clustering?

Rel=canonical tags are used to indicate which URL should be considered as representative in a cluster of duplicate pages. However, it is important to ensure they are configured correctly to avoid erro...

Mar 31, 2020 ⚡ Analysis available

★★★ Can localized content really be seen as duplicate content by Google?

Localized pages are generally not subject to deduplication if the content is genuinely different. However, pages that only contain localized boilerplate can be considered duplicates. Use hreflang to i...

Mar 31, 2020 ⚡ Analysis available

★★★ How does Google determine the canonical URL among a cluster of similar pages?

To choose the representative URL in a cluster, Google employs a machine learning system that takes into account various signals such as site security, secure dependencies, and the configurability of t...

Mar 31, 2020 ⚡ Analysis available

★★★ What happens when your canonical signals contradict each other?

It is crucial to maintain unambiguous canonical signals. Instances where a 301 redirect contradicts a rel=canonical tag can lead the system to seek out another representative URL, which is undesirable...

Mar 31, 2020 ⚡ Analysis available

★★★ Should search result previews always mirror the user's exact query?

Search result previews must be relevant to the user's query. Each element, such as the title and snippet, is designed to reflect this relevance....

Mar 31, 2020 ⚡ Analysis available

★★★ How does Google choose which images to display in the SERPs?

Images can assist users in choosing between different results. Google algorithmically extracts relevant images to display next to search results, thereby improving user experience....

Mar 31, 2020 ⚡ Analysis available

★★★ How does Google generate sitelinks, and is your site structure preventing them from appearing?

Google uses the organization of the site and generates internal links, known as 'sitelinks', to help users navigate more easily to relevant pages within a site. This requires a well-defined site struc...

Mar 31, 2020 ⚡ Analysis available