What does Google say about SEO? /
Official Google statements come from various channels: official blogs (Google Search Central Blog), developer documentation, conference announcements, and responses on help forums. These institutional communications represent Google's official position on SEO matters and best practices to follow.
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🕒 ~1 min 🎯 5 questions
★★★ Does duplicate content really lead to a Google penalty?
Duplicate content does not lead to a penalty. Google simply chooses a canonical version to display. The risk is that the wrong version is selected as the main one, not a sanction....
Feb 25, 2021 ⚡ Analysis available
★★ Should you really wait for Google to switch your site to mobile-first indexing?
A site that has not yet migrated to mobile-first indexing will naturally have more desktop crawl than mobile. This is not a problem in itself, but it is essential to check if the site is ready for mig...
Feb 25, 2021 ⚡ Analysis available
★ Why does your sitemap marked as 'not submitted' not necessarily indicate a problem?
If an indexed page appears as 'not submitted in the sitemap' even though it is, it may simply be a processing delay. If this persists, use the feedback in Search Console....
Feb 25, 2021 ⚡ Analysis available
★★ What does the 'empty content' alert in Search Console really hide about potential redirection issues?
The 'empty content' alert in Search Console often appears when redirects or server issues prevent Google from reading the content. It's important to check server configuration and redirects....
Feb 25, 2021 ⚡ Analysis available
★★★ Does Google really deindex outdated pages to protect your site?
Pages that hold no user value (like completed job listings) can be removed from the index. Keeping numerous outdated pages can harm user perception of the overall site....
Feb 25, 2021 ⚡ Analysis available
★★★ Do crawl reports really help you diagnose your indexing issues?
To diagnose indexing issues, it's recommended to review index coverage reports and especially crawl statistics to identify technical errors such as server issues....
Feb 25, 2021 ⚡ Analysis available
★★★ Do crawl errors really block your content from being indexed?
Server errors and connectivity issues (like being unable to access robots.txt) prevent Google from seeing the content, which directly impacts indexing and search performance....
Feb 25, 2021 ⚡ Analysis available
★★★ Does submitting a sitemap really ensure your pages get indexed?
Submitting a sitemap or requesting indexing does not promise that Google will index the pages. These are suggestions, not guarantees of indexing....
Feb 25, 2021 ⚡ Analysis available
★★ Your site isn’t indexed but no technical issues are found: should we really blame content quality?
When a site is not indexed and no technical issues are detected, there is no problem on Google's side. Improving content quality is recommended rather than searching for technical causes....
Feb 25, 2021 ⚡ Analysis available
★★ Why does Google penalize satellite pages even when they target different regions?
Having multiple domain names or pages targeting specific regions or cities that redirect users to a single page, or pages created to direct visitors to the actual usable or relevant portion of your si...
Feb 17, 2021 ⚡ Analysis available
★★ How does Google identify poor quality auto-generated content?
Text that makes no sense to readers but contains search keywords, poor quality translations produced by uncurated automated tools, and the assembly of content from different web pages without sufficie...
Feb 17, 2021 ⚡ Analysis available
★★ Should you give up on AMP if you’re using GA4 to measure your performance?
AMP does not yet support Google Analytics 4 (GA4). The team is aware of the demand, but no support date is publicly announced. We must wait for official announcements....
Jan 28, 2021 ⚡ Analysis available
★★ Should you really submit both mobile AND desktop versions in your sitemap?
If the mobile/desktop annotations are correctly implemented in the pages themselves, it is unnecessary to include both versions (mobile and desktop) in the sitemap. Submitting either of the two URLs i...
Jan 28, 2021 ⚡ Analysis available
★★ Does using HTTPS for your XML sitemap namespace hurt your SEO ranking?
In XML sitemaps, the namespace can be declared in HTTP or HTTPS without functional impact. Google treats both the same way. However, for consistency and maintenance reasons, it is recommended to follo...
Jan 28, 2021 ⚡ Analysis available
★★★ Are your franchise pages seen as doorway pages by Google?
For franchise pages with nearly identical content (only the city name changes), there is a risk of being considered doorway pages (satellite pages). You must absolutely add unique content for each pag...
Jan 28, 2021 ⚡ Analysis available
★★★ Is it true that duplicate content won't penalize your SEO?
There is no penalty for duplicate content. Having duplicate content does not directly affect the site. However, duplicate content has low value and may therefore indirectly affect rankings due to a la...
Jan 28, 2021 ⚡ Analysis available
★★ How can you effectively report copied content spam to Google?
If content (name, text) is copied without permission on pirate or spam sites, it is recommended to use Google’s spam report to report these sites as hacked sites. This is not a compromised account iss...
Jan 28, 2021 ⚡ Analysis available
★★ Why does your new site fluctuate like a yo-yo in the SERPs?
For a recently created and indexed site, it is normal for rankings and indexing to be unstable at first. Fluctuations do not necessarily indicate a problem but rather a normal evaluation phase by Goog...
Jan 28, 2021 ⚡ Analysis available
★★ Should you really analyze server logs to diagnose 4xx errors in Search Console?
To identify the causes of 4xx client errors displayed in Search Console, it is recommended to consult server logs, which typically maintain a detailed record of these errors and their causes....
Jan 28, 2021 ⚡ Analysis available
★★★ How does Google estimate a page's Core Web Vitals without sufficient CrUX data?
When a page lacks sufficient CrUX data, Google uses the scores of similar pages from the same site to make an estimation. If the site's structure is complex, the overall site score may be applied to t...
Jan 28, 2021 ⚡ Analysis available
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