What does Google say about SEO? /
Official Google statements come from various channels: official blogs (Google Search Central Blog), developer documentation, conference announcements, and responses on help forums. These institutional communications represent Google's official position on SEO matters and best practices to follow.
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🕒 ~1 min 🎯 5 questions
★★★ Does duplicate content really lead to a Google penalty?
Duplicate content does not lead to a penalty. Google simply chooses a canonical version to display. The risk is that the wrong version is selected as the main one, not a sanction....
Feb 25, 2021 ⚡ Analysis available
★★★ Does the DMCA really protect your content from scraping?
For sites that illegally copy content, it's recommended to use the DMCA procedure. Google does not automatically penalize the original, but duplicated content can affect the choice of the canonical ve...
Feb 25, 2021 ⚡ Analysis available
★★ Why might Google rank a third-party site above an official brand site?
An official site can be ranked lower than third-party sites if the algorithm judges the latter to be more helpful. Official sites must optimize their added value for users....
Feb 25, 2021 ⚡ Analysis available
★★ Do we really need to mark up article reviewers for SEO?
There is no dedicated structured markup for article supervisors/reviewers. The 'editor' schema can be used broadly, but Google does not use this data for display. The visible display is sufficient....
Feb 25, 2021 ⚡ Analysis available
★★ Is it really okay to duplicate your website content on your Google Business Profile without risking an SEO penalty?
Publishing the same content on Google My Business and your website does not pose a duplicate content problem. There are no SEO disadvantages to this practice....
Feb 25, 2021 ⚡ Analysis available
★★★ Does Search Console really erase all your historical data before verification?
Search Console starts collecting data only after the site is added as a property. Historical data prior to that is not available. Unverified periods are inaccessible to a single owner....
Feb 25, 2021 ⚡ Analysis available
★★★ Are cookie and legal interstitials really harming your SEO?
Cookie interstitials or legal age verification are exempt from penalties. Google distinguishes between intrusive interstitials and legally required interstitials based on their purpose, without disclo...
Feb 25, 2021 ⚡ Analysis available
★★ Your site isn’t indexed but no technical issues are found: should we really blame content quality?
When a site is not indexed and no technical issues are detected, there is no problem on Google's side. Improving content quality is recommended rather than searching for technical causes....
Feb 25, 2021 ⚡ Analysis available
★★ How does Google identify poor quality auto-generated content?
Text that makes no sense to readers but contains search keywords, poor quality translations produced by uncurated automated tools, and the assembly of content from different web pages without sufficie...
Feb 17, 2021 ⚡ Analysis available
★★ Why does Google penalize satellite pages even when they target different regions?
Having multiple domain names or pages targeting specific regions or cities that redirect users to a single page, or pages created to direct visitors to the actual usable or relevant portion of your si...
Feb 17, 2021 ⚡ Analysis available
★★★ Do Core Web Vitals really affect your entire site or just your slow pages?
Core Web Vitals are assessed at the level of each individual page. However, pages with poor scores can negatively impact the overall evaluation of the site....
Jan 28, 2021 ⚡ Analysis available
★★★ Can you really block the collection of Core Web Vitals using robots.txt or noindex?
Core Web Vitals data comes from the Chrome User Experience Report (CrUX) based on real users. Blocking Google via robots.txt or noindex does not prevent the collection of this data, as it is measured ...
Jan 28, 2021 ⚡ Analysis available
★★★ Do Core Web Vitals really measure continuously throughout the user session?
LCP, FID, and CLS metrics are updated in real-time as users navigate and interact with the page, not just at the initial load. CLS updates occur with user actions....
Jan 28, 2021 ⚡ Analysis available
★★★ How does Google estimate your Core Web Vitals when CrUX data is lacking?
When CrUX data is insufficient for a page, Google may use scores from similar pages on the same site to estimate the score. If the site structure is complex, the overall site score may be applied....
Jan 28, 2021 ⚡ Analysis available
★★★ Does Google really underplay the true importance of Page Experience in rankings?
Content remains the most important element. Page Experience acts as a tiebreaker when two pages have content of equal value. Don't overestimate the impact of Page Experience....
Jan 28, 2021 ⚡ Analysis available
★★★ How does Google now assign AMP cache's CrUX data to the origin?
CrUX data from the AMP cache is now attributed to the origin. If canonicalization is correctly set up between AMP and non-AMP, data from both versions is taken into account....
Jan 28, 2021 ⚡ Analysis available
★★★ Is AMP still necessary to rank in Top Stories on mobile?
Starting with the launch of Page Experience (May 2021), AMP pages are no longer mandatory for appearing in mobile Top Stories. Non-AMP pages become eligible, and Page Experience becomes a ranking fact...
Jan 28, 2021 ⚡ Analysis available
★★ How can you leverage server logs to uncover 4xx errors in Search Console?
To identify client 4xx errors in Search Console, check your web server logs. These errors are typically logged server-side and help pinpoint specific issues....
Jan 28, 2021 ⚡ Analysis available
★★ Why do new sites experience extreme volatility in indexing and ranking?
Newly created or indexed sites may experience instability in initial indexing and ranking. This volatility is normal and does not necessarily indicate a problem with the site....
Jan 28, 2021 ⚡ Analysis available
★★ Should you really report copied content from your site using Google's spam form?
If your content is copied on hacked or spam sites, use Google's spam reporting form. It's not your site that is compromised, but merely content copied elsewhere....
Jan 28, 2021 ⚡ Analysis available
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