What does Google say about SEO? /
Official Google statements come from various channels: official blogs (Google Search Central Blog), developer documentation, conference announcements, and responses on help forums. These institutional communications represent Google's official position on SEO matters and best practices to follow.
Quick SEO Quiz

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🕒 ~1 min 🎯 5 questions
★★ Should You Really Ditch URL Parameters for 'Meaningful' Structures?
It is recommended to replace URL parameters with more meaningful structures when possible, instead of using the default parameters of the CMS....
Apr 22, 2021 ⚡ Analysis available
★★★ Why does redirecting from HTTPS to HTTP paralyze canonicalization?
An incorrect redirection from HTTPS to HTTP can prevent Google from resolving canonicalization issues. It is crucial to redirect HTTP to HTTPS and not the other way around....
Apr 22, 2021 ⚡ Analysis available
★★ Does technical compliance really ensure good SEO?
Even if a practice is technically compliant, one must ask whether it is really useful for the user. If multiple identical sites appear, the user might confuse them with phishing and refrain from click...
Apr 22, 2021 ⚡ Analysis available
★★★ Should you really check the Webmaster Guidelines before every SEO update?
To determine if an SEO practice is acceptable, you must first check if it adheres to the Webmaster Guidelines. This is the main criterion for avoiding manual or algorithmic actions....
Apr 22, 2021 ⚡ Analysis available
★★★ Can you target the same queries with multiple websites without risking a penalty?
Having multiple websites targeting the same queries is not automatically seen as spam. The key is to check if this violates the Webmaster Guidelines, particularly regarding doorway pages....
Apr 22, 2021 ⚡ Analysis available
★★ Do 404 pages in a site's structure really hinder crawling?
A directory structure with intermediate 404 pages does not directly affect crawlability. The key is to ensure that these empty pages are not unnecessarily linked within the internal structure of the s...
Apr 22, 2021 ⚡ Analysis available
★★★ Can too many noindex pages really hurt your ranking?
The number of pages with noindex on a site does not impact ranking in search results. There is no limit or penalty related to the number of noindex pages....
Apr 22, 2021 ⚡ Analysis available
★★ Should you worry about persistent resolved 5xx errors in Search Console?
If 5xx server errors have been fixed but persist in Search Console, there is no negative impact on the site. The display in Search Console may take time to update....
Apr 22, 2021 ⚡ Analysis available
★★ Is it really necessary to standardize final slashes in your URLs?
Google can choose different canonical versions (with or without final slash) if they are not explicitly specified. It is recommended to establish a consistent rule and indicate it through the canonica...
Apr 22, 2021 ⚡ Analysis available
★★★ Should you really choose between geographical targeting and hreflang for your international SEO?
Geographical targeting in Search Console affects an entire region and can limit appearance in other countries. Hreflang allows targeting by both language AND region, works on other engines, and offers...
Apr 22, 2021 ⚡ Analysis available
★★★ Should you really make all structured data images visible on your pages?
The guidelines for structured data clearly state not to mark content that is not visible to the user. Images in Article structured data properties must be present on the page for the user....
Apr 22, 2021 ⚡ Analysis available
★★★ Does the indexing API really ensure your pages are indexed immediately?
Submitting a URL via the indexing API or Search Console does not lead to immediate indexing. These tools are not designed to force rapid indexing; this is the expected behavior....
Apr 22, 2021 ⚡ Analysis available
★★★ Is it true that having different mobile and desktop content still gets penalized by Google after the Mobile-First Index?
Having significantly different content between the mobile and desktop versions of the same URL can cause indexing problems, even after migration to the Mobile-First Index. The main content should be i...
Apr 22, 2021 ⚡ Analysis available
★★ Is Google really struggling to differentiate between subdomains and main domains?
Google may have trouble distinguishing whether a subdomain is a separate site or part of the main domain. It's advisable to clarify the structure and use canonical tags if necessary to indicate the re...
Apr 22, 2021 ⚡ Analysis available
★★★ Should you really declare a canonical tag on all your pages?
Even without any apparent issues, it is recommended to explicitly specify canonical tags to avoid Google selecting an incorrect URL as the canonical version....
Apr 22, 2021 ⚡ Analysis available
★★ Should you really remove all URL parameters from your pages?
It is recommended to minimize the use of unnecessary URL parameters and adopt a clear URL structure. Unused parameters should not remain in the URL to improve crawl management....
Apr 22, 2021 ⚡ Analysis available
★★★ How does redirecting from HTTPS to HTTP potentially derail your indexing?
An incorrect redirect from HTTPS to HTTP (instead of HTTP to HTTPS) can prevent indexing problem resolution and slow down the implementation of fixes....
Apr 22, 2021 ⚡ Analysis available
★★★ Should you really be worried about having multiple sites with similar content?
Having multiple sites with similar content is not automatically viewed as spam. What is important is to adhere to webmaster guidelines. Sites should be assessed individually for guideline violations....
Apr 22, 2021 ⚡ Analysis available
★★ Do 404 Pages in Your Structure Really Kill Your Crawl Budget?
Having empty pages (404) in a directory structure does not directly affect crawlability. The important thing is to avoid errors in internal links pointing to these empty pages....
Apr 22, 2021 ⚡ Analysis available
★★★ Does the number of noindex pages really impact SEO rankings?
The number of noindex tags on a site has no impact on rankings in search results. There are no limits or penalties related to the number of noindex pages....
Apr 22, 2021 ⚡ Analysis available
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