Google

★★★ Should you really choose between geographical targeting and hreflang for your international SEO?

Geographical targeting in Search Console affects an entire region and can limit appearance in other countries. Hreflang allows targeting by both language AND region, works on other engines, and offers...

Apr 22, 2021 ⚡ Analysis available

★★ Is it really necessary to standardize final slashes in your URLs?

Google can choose different canonical versions (with or without final slash) if they are not explicitly specified. It is recommended to establish a consistent rule and indicate it through the canonica...

Apr 22, 2021 ⚡ Analysis available

★★ Should you worry about persistent resolved 5xx errors in Search Console?

If 5xx server errors have been fixed but persist in Search Console, there is no negative impact on the site. The display in Search Console may take time to update....

Apr 22, 2021 ⚡ Analysis available

★★★ Can too many noindex pages really hurt your ranking?

The number of pages with noindex on a site does not impact ranking in search results. There is no limit or penalty related to the number of noindex pages....

Apr 22, 2021 ⚡ Analysis available

★★ Do 404 pages in a site's structure really hinder crawling?

A directory structure with intermediate 404 pages does not directly affect crawlability. The key is to ensure that these empty pages are not unnecessarily linked within the internal structure of the s...

Apr 22, 2021 ⚡ Analysis available

★★★ Can you target the same queries with multiple websites without risking a penalty?

Having multiple websites targeting the same queries is not automatically seen as spam. The key is to check if this violates the Webmaster Guidelines, particularly regarding doorway pages....

Apr 22, 2021 ⚡ Analysis available

★★★ Should you really check the Webmaster Guidelines before every SEO update?

To determine if an SEO practice is acceptable, you must first check if it adheres to the Webmaster Guidelines. This is the main criterion for avoiding manual or algorithmic actions....

Apr 22, 2021 ⚡ Analysis available

★★ Does technical compliance really ensure good SEO?

Even if a practice is technically compliant, one must ask whether it is really useful for the user. If multiple identical sites appear, the user might confuse them with phishing and refrain from click...

Apr 22, 2021 ⚡ Analysis available

★★★ Why does redirecting from HTTPS to HTTP paralyze canonicalization?

An incorrect redirection from HTTPS to HTTP can prevent Google from resolving canonicalization issues. It is crucial to redirect HTTP to HTTPS and not the other way around....

Apr 22, 2021 ⚡ Analysis available

★★ Should You Really Ditch URL Parameters for 'Meaningful' Structures?

It is recommended to replace URL parameters with more meaningful structures when possible, instead of using the default parameters of the CMS....

Apr 22, 2021 ⚡ Analysis available

★★ Should you really add a canonical tag on ALL your pages, even the main ones?

It is recommended to specify canonical tags on all pages, including main pages, to avoid any ambiguity in indexing....

Apr 22, 2021 ⚡ Analysis available

★★ Is it really necessary to separate subdomains from the main domain for Google to recognize them distinctly?

If a subdomain is to be recognized as a distinct site from the main domain, it is advisable to use a clearly separated and parallel structure to facilitate understanding by Google....

Apr 22, 2021 ⚡ Analysis available

★★ Is Local Reputation Enough to Trigger Geolocalized Ranking?

To ensure a site appears in local search results, you must work on the site's online reputation in that geographical area, not just on technical optimization....

Apr 22, 2021 ⚡ Analysis available

★★★ Is it really possible to overlook the desktop version with mobile-first indexing?

With mobile-first indexing, Google uses the mobile version for ranking, but this does not mean that the desktop version can be neglected. The main content must be identical on both versions....

Apr 22, 2021 ⚡ Analysis available

★★★ Does submitting an URL in Search Console really speed up indexing?

The URL submission feature in Search Console is not designed to speed up indexing. It simply notifies Google of the URL but does not guarantee a rapid indexing....

Apr 22, 2021 ⚡ Analysis available

★★ Why does Google consistently refuse to detail its ranking algorithms?

Google generally does not comment on questions about specific ranking algorithms. The focus should be on what is useful for the user rather than on algorithmic factors....

Apr 22, 2021 ⚡ Analysis available

★★★ Geographical Targeting vs Hreflang: Do You Really Need to Choose Between the Two?

Geographical targeting in Search Console applies at the entire site level and only for Google. Hreflang works page by page, combines language and region, and is recognized by other search engines....

Apr 22, 2021 ⚡ Analysis available

★★★ Why does Google prohibit marking invisible images in structured data?

Do not use structured data tags to mark images that are not visible to the user on the page. This violates the general structured data guidelines....

Apr 22, 2021 ⚡ Analysis available

★★ Should You Really Ignore Unresolved Errors in Search Console?

If a server error has already been resolved in reality but remains displayed in Search Console, it has no negative impact on rankings. Only the actual error matters....

Apr 22, 2021 ⚡ Analysis available

★★★ Is it true that Google really indexes all JavaScript content, or do we still need traditional HTML?

Google and other search engines are continuously improving their ability to render and index JavaScript content. However, some sites still miss opportunities to enhance their visibility by ensuring th...

Apr 15, 2021 ⚡ Analysis available