What does Google say about SEO? /
Official Google statements come from various channels: official blogs (Google Search Central Blog), developer documentation, conference announcements, and responses on help forums. These institutional communications represent Google's official position on SEO matters and best practices to follow.
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★★★ Why do JavaScript and meta robots tags create an indexing nightmare?
If a page loads with a noindex directive in the meta robots tag before rendering, Google and other engines will not execute the JavaScript that could modify this tag or index the page. SEOs must be ca...
Apr 15, 2021 ⚡ Analysis available
★★★ What causes conflicts between your canonical tags in raw HTML and rendered output?
Conflicts between canonical tags in raw HTML versus rendered HTML can create indexing problems because contradictory information is sent to search engines regarding the canonical URL for the same page...
Apr 15, 2021 ⚡ Analysis available
★★★ Is it true that publishing more content leads to better rankings?
It's important to note that more content is not necessarily better. What matters is to meet user search needs with complete and useful information....
Apr 15, 2021 ⚡ Analysis available
★★ Are your internal links secretly sabotaging your crawl budget?
Sites may not be maximizing their ability to enhance crawlability and link equity flow through their pages. The decline in internal links suggests a missed optimization opportunity....
Apr 15, 2021 ⚡ Analysis available
★★ Should you really use rel='ugc' and rel='sponsored' if they don’t add any value to PageRank?
Although the rel='ugc' and rel='sponsored' attributes do not provide additional value to publishers compared to rel='nofollow', it is important to mention that these attributes add semantic informatio...
Apr 15, 2021 ⚡ Analysis available
★★ Why is JSON-LD dominating all other structured data formats?
JSON-LD has become the preferred format for structured data, appearing on 29.8% of mobile pages and 30.6% of desktop pages....
Apr 15, 2021 ⚡ Analysis available
★★★ Does JavaScript modified structured data really create conflicting signals?
When structured data appears in the raw HTML and is then modified by JavaScript transformations in the rendered DOM, this generates conflicting signals for search engines during rendering....
Apr 15, 2021 ⚡ Analysis available
★★ Do rich snippets really enhance the adoption of structured data?
What Google showcases in search features increases the usage rates of lesser-used structured data objects. FAQPage, HowTo, and QAPage objects experienced significant growth after Google gave them visi...
Apr 15, 2021 ⚡ Analysis available
★★ Is HTTPS really essential for leveraging HTTP/2 and boosting performance?
HTTPS is currently a requirement to capitalize on higher-performing protocols like HTTP/2, which has likely contributed to higher adoption rates year after year....
Apr 15, 2021 ⚡ Analysis available
★★★ Is it true that mobile-first indexing is really completed and what risks do you still face?
Google completed its migration to a mobile-first index in March 2021. Disparities between mobile and desktop pages can negatively impact sites....
Apr 15, 2021 ⚡ Analysis available
★★ Why are Core Web Vitals a disaster on mobile despite the mobile-first approach?
Desktop continues to be the most efficient platform for users despite more users on mobile devices. 33.1% of sites achieve good Core Web Vitals on desktop compared to only 20% on mobile....
Apr 15, 2021 ⚡ Analysis available
★★★ Does Google really index all client-side rendered content through JavaScript?
Google Search and potentially other search engines can execute JavaScript and index content that appears after rendering. However, some sites miss opportunities to enhance their organic visibility by ...
Apr 15, 2021 ⚡ Analysis available
★★★ Can JavaScript really change a noindex meta robots tag after the fact?
If a page loads with a noindex directive in the meta robots tags before rendering, Google Search and potentially other search engines will not execute the JavaScript that modifies the value of the tag...
Apr 15, 2021 ⚡ Analysis available
★★★ What happens when conflicting canonical tags in raw and rendered HTML block your page indexing?
Conflicts between the canonical tags specified in raw HTML versus the rendered HTML can create indexability issues as contradictory information is sent to search engines regarding what the canonical U...
Apr 15, 2021 ⚡ Analysis available
★★★ Is it really necessary to produce more content to rank higher?
It is important to note that more content is not necessarily better. What truly matters is satisfying users' search needs with comprehensive and useful information. Google recommends watching the epis...
Apr 15, 2021 ⚡ Analysis available
★★ Why does Google recommend using rel='ugc' and rel='sponsored' if they offer no direct benefits to publishers?
Although rel='ugc' and rel='sponsored' attributes do not provide more value to publishers than rel='nofollow', they add semantic information that Google can use. Therefore, it is advisable to use them...
Apr 15, 2021 ⚡ Analysis available
★★ How does JavaScript manipulation of your structured data impact your SERP visibility?
4.5% of desktop pages and 4.6% of mobile pages contain structured data that appears in the raw HTML and is then modified by JavaScript transformations in the rendered DOM. Depending on the type of cha...
Apr 15, 2021 ⚡ Analysis available
★★ Should you really remove aggregate ratings from your homepage?
Despite the fact that reviews are not supposed to be associated with homepage pages, data shows that aggregate ratings are used on 23.9% of mobile pages and 23.7% of desktop pages....
Apr 15, 2021 ⚡ Analysis available
★★★ How does Google's visibility enhance the adoption of structured data?
The visibility that Google provides to search features increases the adoption rates of less commonly used items. After Google announced FAQPage, HowTo, and QAPage as visibility opportunities in 2019, ...
Apr 15, 2021 ⚡ Analysis available
★★ Why has HTTPS become essential for speeding up your web pages?
HTTPS is currently a requirement to take advantage of more performant protocols like HTTP/2, which has likely contributed to a year-over-year increase in adoption rates....
Apr 15, 2021 ⚡ Analysis available
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