What does Google say about SEO? /
Official Google statements come from various channels: official blogs (Google Search Central Blog), developer documentation, conference announcements, and responses on help forums. These institutional communications represent Google's official position on SEO matters and best practices to follow.
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★★★ Do rich results really enhance visibility in search results?
Rich results allow your site to be displayed in a more visible format than simple text links in search results and various Google services. They can include carousels, images, or other non-text elemen...
Jan 12, 2022 ⚡ Analysis available
★★ Should you really index every page on your site?
Not all pages need to be indexed. However, if a page is not indexed, site managers must determine whether this non-indexed state is intentional or not....
Jan 12, 2022 ⚡ Analysis available
★★★ How can you check if your pages are truly indexed by Google?
The pages of your site must be indexed for Google Search to display them in search results. If your pages are not appearing well in Google Search, first check their indexing status....
Jan 12, 2022 ⚡ Analysis available
★★★ What Distinct SEO Data Do Search Console and Analytics Offer?
Google Analytics analyzes data related to the behavior of users visiting the site. Search Console provides insights on technical optimization, how Google Search indexes and discovers your site before ...
Jan 12, 2022 ⚡ Analysis available
★★★ How can Google Search Console truly boost your organic traffic?
Google Search Console is a free tool that helps manage performance in Google Search and allows you to obtain quality traffic to your site....
Jan 12, 2022 ⚡ Analysis available
★★★ Could A/B testing actually risk cloaking in Google's eyes?
For A/B tests following the official recommendations (using canonical tags, 302 redirects), there is no risk of cloaking, even if tests last several weeks or months, as long as the guidelines are foll...
Dec 21, 2021 ⚡ Analysis available
★★★ Do IP redirections really block the indexing of your multilingual content?
If automatic IP-based redirections prevent Googlebot from accessing certain language versions of a site, those pages might not be indexed or displayed in the appropriate search results....
Dec 21, 2021 ⚡ Analysis available
★★★ Should you really ditch geolocation redirects in favor of hreflang?
For multilingual and multi-regional sites, Google strongly recommends using hreflang rather than automated redirects based on geolocation to ensure proper indexing of all language versions....
Dec 21, 2021 ⚡ Analysis available
★★★ Are geo-targeted redirects using cookies considered cloaking by Google?
Redirecting users based on their geolocation (via cookies) is not considered cloaking as long as Googlebot sees the same content as users. However, this can limit the discoverability of alternative la...
Dec 21, 2021 ⚡ Analysis available
★★ Why are your Page Experience metrics fluctuating when you haven't changed anything?
Variations in the Page Experience report from Search Console, even without changes to the site, may result from changes in the size or composition of the sample of analyzed URLs....
Dec 21, 2021 ⚡ Analysis available
★★ Why does the number of URLs in Search Console's Web Vitals vary each month?
The number of URLs detected in the Search Console Web Vitals report can vary monthly because the data is based on a sample of Chrome traffic. These variations are normal, and it is essential to observ...
Dec 21, 2021 ⚡ Analysis available
★★ Google Office Hours: Why might your SEO question never get answered?
Google Policy Office Hours is designed to provide precise technical advice based on Google's guidelines and products, not to debate the ideal state of SEO. The team focuses on concrete, actionable iss...
Dec 21, 2021 ⚡ Analysis available
★★ Why is Google so silent about massive indexing problems?
Regarding indexing issues and 'Discovered - not indexed' pages, Google continues to receive reports and forward them to technical teams, but has no new information to communicate at this time....
Dec 21, 2021 ⚡ Analysis available
★★★ Is it true that hidden content in accordions and tabs is indexed by Google?
It is acceptable to hide content by default on mobile (accordions, tabs) as long as the user can access it by clicking or interacting. Content that is completely inaccessible to the user poses a probl...
Dec 21, 2021 ⚡ Analysis available
★★★ Does hiding mobile content with CSS really sabotage your Mobile-First indexing?
Hiding content with CSS on mobile while keeping it in the source code goes against the purpose of Mobile-First Indexing. Google will index this hidden content, but the mobile user will not see it, cre...
Dec 21, 2021 ⚡ Analysis available
★★★ Is it really necessary to have strictly identical content between mobile and desktop for Mobile-First Indexing?
With Mobile-First Indexing, Google uses the mobile version for indexing and ranking. If mobile content is reduced compared to the desktop version, mobile users may not find the expected information. I...
Dec 21, 2021 ⚡ Analysis available
★★★ Is it true that you can't aggregate reviews from other websites in your structured data?
For Aggregate Rating structured data, it is strongly advised not to include reviews from other sites. This practice likely violates the guidelines and can lead to penalties....
Dec 21, 2021 ⚡ Analysis available
★★★ Does the employmentType field in JobPosting structured data really impact query matching?
The 'employmentType' field in Job Posting structured data is primarily used for internal job search filters (like 'full-time'). It does not match search terms with the text of the description....
Dec 21, 2021 ⚡ Analysis available
★★★ Why don't valid rich results guarantee visibility in Job Search?
For Google’s Job Search, even if the rich results test detects no issues, it doesn't guarantee that job listings will consistently appear in search results. Technical validation does not ensure visibi...
Dec 21, 2021 ⚡ Analysis available
★★★ Should You Really Fear Negative Reviews for Your Local SEO Rankings?
Google has updated its online help regarding reviews obtained and displayed in a business's Google Business Profile (My Business) account, and on this page, it explains that it takes into account all ...
Dec 13, 2021 ⚡ Analysis available
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