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Official statement

It is always acceptable and safe to keep a redirect for more than one year. The recommended minimum goal is one year, but a longer duration poses no issues.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 02/12/2021 ✂ 6 statements
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✂ Other statements from this video 5 ▾
  1. □ Why are 301 redirects essential for your site migrations?
  2. □ Why should keeping 301 redirects in place for many months be at the top of your SEO checklist?
  3. □ How does Google decide which pages to crawl first?
  4. □ Why does Google emphasize the need for multiple detections of redirects?
  5. □ Should you really update all your URL references?
📅
Official statement from (4 years ago)
TL;DR

Google approves of maintaining redirects beyond one year. The recommended minimum duration is one year, but extending it does not negatively impact SEO. Just ensure that the redirects remain relevant.

❓ Frequently Asked Questions

Peut-on supprimer des redirections après un certain temps ?
Il est possible mais risqué, surtout si des signaux SEO ne sont pas entièrement transférés.
Les redirections affectent-elles le ranking de mon site ?
Oui, surtout si elles sont mal gérées. Elles jouent un rôle dans le transfert d'autorité.
Combien de temps doit durer une redirection au minimum ?
Google recommande au moins un an pour s'assurer que tous les signaux sont bien transférés.
🏷 Related Topics
AI & SEO Pagination & Structure Redirects

🎥 From the same video 5

Other SEO insights extracted from this same Google Search Central video · published on 02/12/2021

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