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Official statement

It is always acceptable and safe to keep a redirect for more than one year. The recommended minimum goal is one year, but a longer duration poses no issues.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 02/12/2021 ✂ 6 statements
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Other statements from this video 5
  1. Why are 301 redirects essential for your site migrations?
  2. Why should keeping 301 redirects in place for many months be at the top of your SEO checklist?
  3. How does Google decide which pages to crawl first?
  4. Why does Google emphasize the need for multiple detections of redirects?
  5. Should you really update all your URL references?
📅
Official statement from (4 years ago)
TL;DR

Google approves of maintaining redirects beyond one year. The recommended minimum duration is one year, but extending it does not negatively impact SEO. Just ensure that the redirects remain relevant.

❓ Frequently Asked Questions

Peut-on supprimer des redirections après un certain temps ?
Il est possible mais risqué, surtout si des signaux SEO ne sont pas entièrement transférés.
Les redirections affectent-elles le ranking de mon site ?
Oui, surtout si elles sont mal gérées. Elles jouent un rôle dans le transfert d'autorité.
Combien de temps doit durer une redirection au minimum ?
Google recommande au moins un an pour s'assurer que tous les signaux sont bien transférés.
🏷 Related Topics
AI & SEO Pagination & Structure Redirects

🎥 From the same video 5

Other SEO insights extracted from this same Google Search Central video · published on 02/12/2021

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