Official statement
It is always acceptable and safe to keep a redirect for more than one year. The recommended minimum goal is one year, but a longer duration poses no issues.
Other statements from this video 5 ▾
- □ Why are 301 redirects essential for your site migrations?
- □ Why should keeping 301 redirects in place for many months be at the top of your SEO checklist?
- □ How does Google decide which pages to crawl first?
- □ Why does Google emphasize the need for multiple detections of redirects?
- □ Should you really update all your URL references?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should you really keep redirects for such a long time?
View statement →
TL;DR
Google approves of maintaining redirects beyond one year. The recommended minimum duration is one year, but extending it does not negatively impact SEO. Just ensure that the redirects remain relevant.
❓ Frequently Asked Questions
Peut-on supprimer des redirections après un certain temps ?
Il est possible mais risqué, surtout si des signaux SEO ne sont pas entièrement transférés.
Les redirections affectent-elles le ranking de mon site ?
Oui, surtout si elles sont mal gérées. Elles jouent un rôle dans le transfert d'autorité.
Combien de temps doit durer une redirection au minimum ?
Google recommande au moins un an pour s'assurer que tous les signaux sont bien transférés.
🎥 From the same video 5
Other SEO insights extracted from this same Google Search Central video · published on 02/12/2021
🎥 Watch the full video on YouTube →
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