Official statement
It is crucial to update all references to the old URL, including internal links within the site as well as critical links coming from external sites.
Other statements from this video 5 ▾
- □ Why are 301 redirects essential for your site migrations?
- □ Why should keeping 301 redirects in place for many months be at the top of your SEO checklist?
- □ How does Google decide which pages to crawl first?
- □ Why does Google emphasize the need for multiple detections of redirects?
- □ Should you really extend the duration of redirects beyond one year for SEO?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should you really eliminate all internal links pointing to your deleted pages?
View statement →
TL;DR
Google emphasizes the importance of updating URL references, both internal and external. Ignoring this can harm your site's SEO. Make sure all redirects are properly implemented.
❓ Frequently Asked Questions
Pourquoi les liens externes sont-ils si importants ?
Les liens externes influencent la réputation et l'autorité de votre site aux yeux de Google. Les mettre à jour est crucial pour maintenir cette crédibilité.
Quelles erreurs éviter lors de la mise à jour des URL ?
Évitez les redirections en chaîne et les erreurs 404 non corrigées, elles nuisent à l'expérience utilisateur et à votre SEO.
Les liens internes sont-ils aussi critiques que les externes ?
Oui, les liens internes structurent votre site et aident Google à comprendre l'architecture de votre contenu.
🎥 From the same video 5
Other SEO insights extracted from this same Google Search Central video · published on 02/12/2021
🎥 Watch the full video on YouTube →
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