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Official statement

Redirects should be kept in place for at least one year after a site migration. This duration allows Google's systems to repeatedly detect and register the URL change.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 02/12/2021 ✂ 6 statements
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Other statements from this video 5
  1. Why are 301 redirects essential for your site migrations?
  2. How does Google decide which pages to crawl first?
  3. Why does Google emphasize the need for multiple detections of redirects?
  4. Should you really update all your URL references?
  5. Should you really extend the duration of redirects beyond one year for SEO?
📅
Official statement from (4 years ago)
TL;DR

301 redirects should be maintained for at least one year after a site migration. This allows Google to properly register the URL change. Prioritize redirect stability for optimal SEO results.

❓ Frequently Asked Questions

Les redirections 301 doivent-elles être permanentes ?
Elles ne sont pas permanentes, mais devraient être maintenues suffisamment longtemps pour garantir une bonne transition. Environ un an est conseillé.
Que se passe-t-il si je supprime une redirection trop tôt ?
Vous risquez de perdre en rang et en trafic, car les utilisateurs et les moteurs de recherche pourraient accéder à des pages inexistantes.
Dois-je maintenir les redirections pour chaque type de changement d'URL ?
Oui, chaque changement majeur ou migration nécessite une période de redirection pour assurer une bonne indexation et transmission de valeur.
🏷 Related Topics
AI & SEO Domain Name Redirects

🎥 From the same video 5

Other SEO insights extracted from this same Google Search Central video · published on 02/12/2021

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