Official statement
Google's systems must detect a redirect several times to register the URL change. This is why you need to keep the redirect in place long enough to ensure it is seen repeatedly.
Other statements from this video 5 ▾
- □ Why are 301 redirects essential for your site migrations?
- □ Why should keeping 301 redirects in place for many months be at the top of your SEO checklist?
- □ How does Google decide which pages to crawl first?
- □ Should you really update all your URL references?
- □ Should you really extend the duration of redirects beyond one year for SEO?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Is Google's indexing API becoming unusable due to abuse?
View statement →
TL;DR
Google needs to detect a redirect multiple times to register it. Keep your redirects in place for a long time. Without this, your URL change might go unnoticed.
❓ Frequently Asked Questions
Combien de temps dois-je maintenir une redirection ?
En général, il est bon de la maintenir plusieurs mois pour assurer les detections multiples de Google.
Que se passe-t-il si je supprime trop tôt une redirection ?
Google peut ne pas enregistrer la nouvelle URL, affectant l'indexation et le trafic organique.
Puis-je utiliser n'importe quel type de redirection ?
Les redirections 301 sont généralement préférées pour les changements permanents.
🎥 From the same video 5
Other SEO insights extracted from this same Google Search Central video · published on 02/12/2021
🎥 Watch the full video on YouTube →
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