Official statement
Google recommends using permanent 301 redirects during a site migration. These redirects inform Google's systems that a URL has changed permanently.
Other statements from this video 5 ▾
- □ Why should keeping 301 redirects in place for many months be at the top of your SEO checklist?
- □ How does Google decide which pages to crawl first?
- □ Why does Google emphasize the need for multiple detections of redirects?
- □ Should you really update all your URL references?
- □ Should you really extend the duration of redirects beyond one year for SEO?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Have site migrations really become less risky for SEO now?
View statement →
TL;DR
Google advises using 301 redirects to indicate a permanent URL change during a migration. This optimizes the transfer of existing SEO. Improper implementation? You risk losing rankings.
❓ Frequently Asked Questions
Comment savoir si mes redirections fonctionnent correctement?
Utilisez des outils comme Screaming Frog pour simuler les redirections et vérifiez l'absence de chaînes ou de boucles problématiques.
Les redirections 301 affectent-elles le temps de chargement de mon site?
Elles peuvent légèrement augmenter le temps, mais si bien gérées, l'impact est minime comparé aux pertes potentielles de trafic.
Puis-je utiliser des redirections 302 à la place des 301?
Non, les 302 signalent un changement temporaire. Elles ne transmettent pas correctement le PageRank comme les 301 le font.
🎥 From the same video 5
Other SEO insights extracted from this same Google Search Central video · published on 02/12/2021
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