Official statement
It is advisable to refrain from establishing a server-side rendering infrastructure solely for Google. If you consider SSR, do it in a way that also benefits users, particularly in improving speed. Do not create two separate systems just for search engines.
Other statements from this video 26 ▾
- □ Does the location of your server really influence local SEO?
- □ Can a 503 error during migration really harm your SEO?
- □ Should you use canonical tags on advertising landing pages to point to main product pages?
- □ How do web fonts disrupt SEO with Cumulative Layout Shift?
- □ Why does Google filter adult content sites even with exact match queries?
- □ What should you do when facing persistent 503 errors in SEO?
- □ Is resubmitting your XML sitemap really a waste of time?
- □ Should You Use the Disavow Tool for Mass Copied Sites?
- □ Why doesn’t Google take action against copycat websites?
- □ Should submitting a DMCA complaint really be free for SEOs?
- □ Should you manually review automatic translations for SEO?
- □ How does a translation button affect SEO?
- □ How can hreflang solve international content issues in SEO?
- □ How can you optimize hreflang without a guarantee of total success?
- □ Is it necessary to translate every page of a website to rank well?
- □ How Do Keyword Variations with or Without Spaces Impact SEO?
- □ How does Google automatically simplify certain URLs?
- □ How does Google approach adult sites based on search intent?
- □ Why Don't Sponsored Links Boost Your SEO?
- □ Are unlinked brand mentions an overlooked SEO opportunity?
- □ How does Google really handle client-side rendering?
- □ Why doesn't Google index all your pages?
- □ Why is the Structured Data Testing Tool essential for Google indexing?
- □ Is it true that JavaScript pagination can affect your SEO crawl?
- □ Why is rendered DOM essential for Google indexing?
- □ Why should SEO improvement be multifactorial?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Is hydration really the miracle solution to JavaScript SEO problems?
View statement →
TL;DR
Google advises against implementing a server-side rendering infrastructure solely for its engine. The SSR approach should primarily enhance the user experience, especially regarding speed. Avoid creating two separate systems.
❓ Frequently Asked Questions
Le SSR est-il indispensable pour tous les sites ?
Non, l'importance du SSR dépend de la complexité du site et de la façon dont il est utilisé.
D'autres moteurs de recherche bénéficient-ils aussi du SSR ?
Oui, mais l'impact principal est souvent observé sur Google en raison de son algorithme de priorité d'UX.
Dois-je investir dans une agence pour ces optimisations ?
Si la mise en œuvre semble complexe, envisager l'aide d'une agence spécialisée peut être judicieux.
🎥 From the same video 26
Other SEO insights extracted from this same Google Search Central video · published on 18/12/2021
🎥 Watch the full video on YouTube →
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