Official statement
Simply put, unlinked brand mentions are not used for PageRank or understanding the link graph. They are difficult to interpret (positive, negative, sarcastic) and too easily manipulated. However, they can indirectly generate brand awareness and brand searches.
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Do unlinked brand mentions really boost your SEO rankings?
View statement →
TL;DR
Unlinked brand mentions do not influence PageRank and are often misunderstood. Don't rely on them to enhance your SEO.
🎥 From the same video 26
Other SEO insights extracted from this same Google Search Central video · published on 18/12/2021
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