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Official statement

Geotargeting and hreflang are never 100% perfect. It's recommended to have a backup solution with a JavaScript banner informing users that a better version exists for their language or location, allowing them to navigate to the correct version.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 18/12/2021 ✂ 27 statements
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✂ Other statements from this video 26 ▾
  1. □ Does the location of your server really influence local SEO?
  2. □ Can a 503 error during migration really harm your SEO?
  3. □ Should you use canonical tags on advertising landing pages to point to main product pages?
  4. □ How do web fonts disrupt SEO with Cumulative Layout Shift?
  5. □ Why does Google filter adult content sites even with exact match queries?
  6. □ What should you do when facing persistent 503 errors in SEO?
  7. □ Is resubmitting your XML sitemap really a waste of time?
  8. □ Should You Use the Disavow Tool for Mass Copied Sites?
  9. □ Why doesn’t Google take action against copycat websites?
  10. □ Should submitting a DMCA complaint really be free for SEOs?
  11. □ Should you manually review automatic translations for SEO?
  12. □ How does a translation button affect SEO?
  13. □ How can hreflang solve international content issues in SEO?
  14. □ Is it necessary to translate every page of a website to rank well?
  15. □ How Do Keyword Variations with or Without Spaces Impact SEO?
  16. □ How does Google automatically simplify certain URLs?
  17. □ How does Google approach adult sites based on search intent?
  18. □ Why Don't Sponsored Links Boost Your SEO?
  19. □ Are unlinked brand mentions an overlooked SEO opportunity?
  20. □ How does Google really handle client-side rendering?
  21. □ Is it a bad idea to invest solely in SSR just for Google?
  22. □ Why doesn't Google index all your pages?
  23. □ Why is the Structured Data Testing Tool essential for Google indexing?
  24. □ Is it true that JavaScript pagination can affect your SEO crawl?
  25. □ Why is rendered DOM essential for Google indexing?
  26. □ Why should SEO improvement be multifactorial?
📅
Official statement from (4 years ago)
TL;DR

Hreflang and geotargeting are never perfect. Use a JavaScript banner as a backup solution to direct users to the appropriate version of your site.

❓ Frequently Asked Questions

Dois-je toujours utiliser une bannière JavaScript en complément du hreflang ?
Ce n'est pas systématique, mais utile pour les sites avec beaucoup de variations linguistiques ou régionales.
Les bannières JavaScript affectent-elles les performances SEO ?
Un mauvais script peut nuire à la vitesse de votre site, ce qui peut impacter négativement le SEO si non optimisé.
Comment tester l'efficacité d'une solution hreflang ?
Utilisez des outils d'analyse pour évaluer la cohérence des versions linguistiques et l'engagement des utilisateurs.
🏷 Related Topics
AI & SEO JavaScript & Technical SEO Local Search International SEO

🎥 From the same video 26

Other SEO insights extracted from this same Google Search Central video · published on 18/12/2021

🎥 Watch the full video on YouTube →

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