Official statement
When it comes to the advice of publishing text as an image on Instagram for SEO, Google doesn't understand the reasoning behind this recommendation and doesn't see how it could positively impact search engine optimization.
26:06
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Can You Actually Publish Content at Scale Without Risking a Google Penalty?
View statement →
TL;DR
Google dismisses the idea of publishing text as an image to boost SEO. There's no perceived added value; it's counterproductive. Stick to indexable text.
❓ Frequently Asked Questions
Pourquoi le texte sur image n'est-il pas lu par Google ?
Google n'extrait pas le texte des images pour son indexation. Il privilégie le texte HTML pour ses analyses.
Le texte 'alt' suffit-il pour le SEO ?
Le texte 'alt' aide mais ne remplace pas le contenu textuel sur les pages pour un bon référencement.
Y a-t-il des contextes où afficher du texte en image est utile ?
Uniquement pour des raisons esthétiques ou branding, jamais pour le SEO.
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