Official statement
For sites where a regional page displays instead of a specific local page, Google recommends focusing on enhancing user experience after the click rather than trying to alter the ranking. If users find what they are looking for through sitelinks, the overall experience is satisfactory.
1:43
Other statements from this video 10 ▾
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- 23:23 How do specific directives in the robots.txt file affect your SEO?
- 23:23 Is it possible for Google to index Instagram despite its restrictive robots.txt?
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- 26:06 Why is publishing text as an image a bad strategy for SEO?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Is Page Loading Speed Really a Google Ranking Factor or Just an SEO Myth?
View statement →
TL;DR
Google emphasizes the importance of user experience after a click, even if a regional page is displayed instead of a local one. Focus your efforts on user satisfaction rather than purely on ranking.
❓ Frequently Asked Questions
Que faire si ma page locale n'apparaît pas en haut des résultats ?
Travaillez sur la pertinence et l'utilité de la page régionale affichée tout en optimisant vos sitelinks.
Les sitelinks jouent-ils un rôle crucial dans l'expérience utilisateur ?
Oui, ils aident à diriger l'utilisateur vers les ressources appropriées même si la page principale n'est pas la meilleure option.
L'expérience utilisateur est-elle maintenant plus importante que les éléments SEO traditionnels ?
Pour Google, l'expérience utilisateur devient un facteur clé. Cependant, les éléments SEO traditionnels conservent leur pertinence.
🎥 From the same video 10
Other SEO insights extracted from this same Google Search Central video · duration 36 min · published on 14/07/2022
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