Official statement
Google advises using Google Analytics to understand how users navigate between pages (regional vs local), whether new visitors easily find what they're looking for, and if returning visitors utilize sitelinks. This data is far more valuable than attempting to manipulate rankings.
5:48
Other statements from this video 10 ▾
- 1:43 Why Should You Prioritize User Experience Instead of SEO Ranking?
- 9:58 How can you make a page outperform a generic official page?
- 12:32 How Does Mobile-First Indexing Affect New SEO Sites?
- 16:50 How can Search Console feedback help you fix SEO inconsistencies?
- 17:21 Should you use unique content to validate Mobile-First Indexing?
- 18:42 Is it true that you don't need to combine an XML sitemap with WebSub for indexing?
- 23:23 How do specific directives in the robots.txt file affect your SEO?
- 23:23 Is it possible for Google to index Instagram despite its restrictive robots.txt?
- 26:06 Do Social Media Really Influence Your SEO?
- 26:06 Why is publishing text as an image a bad strategy for SEO?
Official statement from
(3 years ago)
⚠ A more recent statement exists on this topic
How does Google really measure user satisfaction in its search results?
View statement →
TL;DR
Google recommends using Google Analytics to comprehend the user journey instead of manipulating rankings. The focus should be on optimization based on real data.
❓ Frequently Asked Questions
Google Analytics est-il le seul outil recommandé ?
Non, mais c'est l'outil que Google met en avant pour analyser le comportement utilisateur.
L'analyse des données est-elle suffisante pour améliorer le SEO ?
Non, c'est une part importante mais il faut aussi optimiser le contenu et la technique.
Comment savoir si mes sitelinks sont efficaces ?
Vous pouvez analyser leur taux de clics et leur impact sur le parcours utilisateur via Google Analytics.
🎥 From the same video 10
Other SEO insights extracted from this same Google Search Central video · duration 36 min · published on 14/07/2022
🎥 Watch the full video on YouTube →
💬 Comments (0)
Be the first to comment.