Official statement
Contrary to what a quick reading of Instagram's robots.txt suggests, Google can index certain parts of the site. The robots.txt contains specific directives for Googlebot that allow access to certain directories, even if a general directive blocks all crawlers. Therefore, Instagram appears in search results.
23:23
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should You Nofollow Links to Your Social Media Profiles?
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TL;DR
Google can partially index Instagram despite the restrictive robots.txt. Some sections remain accessible to crawling, impacting their visibility. As an SEO, be prepared to adapt your content strategy on Instagram.
❓ Frequently Asked Questions
Pourquoi certaines parties d'Instagram sont-elles indexées ?
Google a des permissions spécifiques dans le robots.txt permettant l'accès à certaines sections malgré un blocage global apparant.
Cela signifie-t-il qu'on peut contrôler l'indexation d'Instagram ?
Non, l'indexation reste partielle et dépendante des directives Google, rendant le contrôle limité.
Devrait-on se concentrer principalement sur Instagram pour le SEO?
Non, Instagram doit être considéré comme un complément et non une stratégie SEO exclusive.
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