Official statement
Buying links, artificially placing links on other sites, and any form of artificial link building violate guidelines. Google imposes algorithmic and manual penalties, including downgrading the buyer's site, the seller's site, or complete disregard of all links from the site.
Other statements from this video 14 ▾
- □ Should we really disregard links from websites that sell links?
- □ How can you create content that earns links without breaking Google’s rules?
- □ Why has Google stopped using rel=next and rel=prev in your site's SEO?
- □ Will Google's CLS change really affect your SEO?
- □ Should you really block the indexing of paged pages?
- □ Why isn’t the sitemap enough for an effective SEO strategy?
- □ Why does Google overlook invalid HTML in SEO?
- □ Could grammatical errors really harm your SEO?
- □ Does relevance still take precedence over Page Experience?
- □ Is it true that only moving from Bad to Good in Core Web Vitals changes your ranking?
- □ How can you speed up the removal of 404 pages from Google?
- □ How does Safe Search truly affect your SEO for adult content?
- □ Why does it take so long for a site's global quality signals to update?
- □ Does the order of words in your SEO title really matter?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Has Buying Links Really Become Useless for SEO?
View statement →
TL;DR
Google penalizes link buying and artificial backlink creation. This can lead to downgrading or complete disregard of the links. Be cautious with your link building strategies.
❓ Frequently Asked Questions
Les sanctions manuelles sont-elles fréquentes ?
Elles ne sont pas systématiques mais peuvent survenir si un site est sous surveillance ou en cas de signalement.
Comment savoir si j'ai été sanctionné ?
Une baisse soudaine du trafic ou une notification Google Search Console peut indiquer une sanction.
L'achat de liens peut-il totalement ruiner mon SEO ?
Cela peut avoir un impact significatif, notamment si Google ignore tous les liens pointant vers votre site.
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · published on 11/06/2021
🎥 Watch the full video on YouTube →
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