Official statement
Actively creating content designed to attract natural links and then reaching out to other sites to promote it without an exchange of money or value is an acceptable approach to link building, unlike the direct purchase of links.
Other statements from this video 14 ▾
- □ What risks does buying links pose to your SEO strategy?
- □ Should we really disregard links from websites that sell links?
- □ Why has Google stopped using rel=next and rel=prev in your site's SEO?
- □ Will Google's CLS change really affect your SEO?
- □ Should you really block the indexing of paged pages?
- □ Why isn’t the sitemap enough for an effective SEO strategy?
- □ Why does Google overlook invalid HTML in SEO?
- □ Could grammatical errors really harm your SEO?
- □ Does relevance still take precedence over Page Experience?
- □ Is it true that only moving from Bad to Good in Core Web Vitals changes your ranking?
- □ How can you speed up the removal of 404 pages from Google?
- □ How does Safe Search truly affect your SEO for adult content?
- □ Why does it take so long for a site's global quality signals to update?
- □ Does the order of words in your SEO title really matter?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should You Hide Information from Structured Data If It's Not Publicly Visible?
View statement →
TL;DR
Creating engaging content to earn links is acceptable as long as there's no financial transaction involved. This promotes a natural and ethical approach to link building.
❓ Frequently Asked Questions
Peut-on contacter d'autres sites pour promouvoir notre contenu?
Oui, tant que cela se fait sans échange commercial ou de valeur non naturelle.
Quelle est la position de Google sur l'achat de liens?
Google déconseille fermement l'achat de liens car cela va à l'encontre des critères de qualité.
Comment savoir si mes pratiques de link building sont acceptables?
Assurez-vous que chaque lien provient de la reconnaissance méritée de votre contenu, sans transaction sous-jacente.
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · published on 11/06/2021
🎥 Watch the full video on YouTube →
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