Official statement
Google no longer utilizes the link rel=next and rel=prev tags to understand pagination. While these tags may be beneficial for accessibility, they do not contribute to SEO. Google requires standard HTML links (A tags) on pages.
Other statements from this video 14 ▾
- □ What risks does buying links pose to your SEO strategy?
- □ Should we really disregard links from websites that sell links?
- □ How can you create content that earns links without breaking Google’s rules?
- □ Will Google's CLS change really affect your SEO?
- □ Should you really block the indexing of paged pages?
- □ Why isn’t the sitemap enough for an effective SEO strategy?
- □ Why does Google overlook invalid HTML in SEO?
- □ Could grammatical errors really harm your SEO?
- □ Does relevance still take precedence over Page Experience?
- □ Is it true that only moving from Bad to Good in Core Web Vitals changes your ranking?
- □ How can you speed up the removal of 404 pages from Google?
- □ How does Safe Search truly affect your SEO for adult content?
- □ Why does it take so long for a site's global quality signals to update?
- □ Does the order of words in your SEO title really matter?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should you still use rel=next and rel=prev for pagination?
View statement →
TL;DR
Google has abandoned the use of rel=next and rel=prev tags for SEO pagination. Focus on standard HTML links to optimize your pages' indexing.
❓ Frequently Asked Questions
Les balises rel=next et rel=prev sont-elles inutiles maintenant ?
Elles ne sont plus utilisées pour le SEO, mais peuvent encore être utiles pour l'accessibilité et les lecteurs d'écran.
Dois-je supprimer ces balises de mon site ?
Ce n'est pas obligatoire, mais elles ne servent plus à optimiser le référencement. Privilégiez des liens HTML normaux.
Comment Google gère-t-il la pagination maintenant ?
Google s'appuie sur des liens HTML normaux pour comprendre la relation entre les pages paginées.
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · published on 11/06/2021
🎥 Watch the full video on YouTube →
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