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Official statement

Safe Search is designed to filter explicit adult content, not adult-oriented products or services like alcohol or casinos. If an alcohol site is being filtered, it's likely due to adult-themed images or poorly used specific meta tags.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 11/06/2021 ✂ 15 statements
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✂ Other statements from this video 14 ▾
  1. □ What risks does buying links pose to your SEO strategy?
  2. □ Should we really disregard links from websites that sell links?
  3. □ How can you create content that earns links without breaking Google’s rules?
  4. □ Why has Google stopped using rel=next and rel=prev in your site's SEO?
  5. □ Will Google's CLS change really affect your SEO?
  6. □ Should you really block the indexing of paged pages?
  7. □ Why isn’t the sitemap enough for an effective SEO strategy?
  8. □ Why does Google overlook invalid HTML in SEO?
  9. □ Could grammatical errors really harm your SEO?
  10. □ Does relevance still take precedence over Page Experience?
  11. □ Is it true that only moving from Bad to Good in Core Web Vitals changes your ranking?
  12. □ How can you speed up the removal of 404 pages from Google?
  13. □ Why does it take so long for a site's global quality signals to update?
  14. □ Does the order of words in your SEO title really matter?
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Official statement from (5 years ago)
TL;DR

Safe Search targets explicitly adult content, not products like alcohol. If such sites are being filtered, check your images and meta tags. Essential optimization to avoid filtering errors.

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🎥 From the same video 14

Other SEO insights extracted from this same Google Search Central video · published on 11/06/2021

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