Official statement
The detection of reliable links has significantly improved over the years. Consequently, buying links is now at risk of becoming useless, as Google is better at identifying manipulative links.
5:40
Other statements from this video 8 ▾
- 1:00 Is Google tightening its grip on site reputation abuse?
- 2:40 How does Google assess reputation abuse for websites?
- 4:40 Why is link list distribution seen as spam by Google?
- 6:48 Should you really worry about noindex and 404 alerts in Search Console?
- 8:25 Could SafeSearch really impact your SEO visibility?
- 9:29 Does hreflang on A tags really not work with Google?
- 10:32 Why is your site losing ground on generic queries while brand queries remain unaffected?
- 12:40 Why is it so challenging to gauge performance on Discover?
Official statement from
(1 year ago)
⚠ A more recent statement exists on this topic
Should You Really Worry About a Massive Loss of Backlinks for Your SEO?
View statement →
TL;DR
Google claims that purchasing links is becoming less effective. Their algorithm is better at detecting unnatural links. The consequence: focus on more authentic link strategies.
❓ Frequently Asked Questions
Est-il encore pertinent d'acheter des liens ?
Cela dépend de la qualité. Privilégiez les liens de qualité sur des sites influents plutôt que des achats massifs.
Comment Google repère-t-il les liens manipulateurs ?
Grâce à des algorithmes sophistiqués qui détectent le manque de pertinence et les schémas non naturels.
Quels types de liens privilégier pour améliorer sa position SEO ?
Focus sur les liens contextuels et pertinents issus de contenus de valeur alignés avec votre domaine.
🎥 From the same video 8
Other SEO insights extracted from this same Google Search Central video · duration 16 min · published on 28/11/2024
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