Does hreflang on A tags really not work with Google?

What is the role of the hreflang attribute?

The hreflang attribute indicates to Google the language and geographic targeting of a page. It is essential for multilingual sites to ensure that content is served to the right audience.

When used correctly, it optimizes international visibility. But using it on A tags is pointless.

• Specifies the target language
• Enhances international user experience
• Ignored in link tags

  Why does Google ignore this attribute on A tags?

  A tags are designed for links, not for page content. Google focuses on content with hreflang to identify the correct audience.

Does this statement reflect observed practices?

Yes, it confirms what SEO experts observe on the ground. There's no need to waste resources adding hreflang to A tags. Its ignorance by Google is not surprising.

What are effective alternatives?

Use hreflang in link tags to ensure SEO impact. Google reads and understands them. It's unnecessary on A.

Could Google change this behavior in the future?

[To be verified] No current indication that Google will change direction. But stay vigilant and monitor your SEO sources.

What should I do concretely?

Ensure that the hreflang attribute is used in link tags in the source code. This allows Google to recognize the targeted pages for international users.

How can I check that my site is compliant?

Analyze your pages with SEO tools capable of checking hreflang tags in the header.

• Audit existing hreflang tags.
• Ensure hreflang is excluded from A tags.
• Check the Sitemap file for correct hreflang directives.
  These adjustments may require expertise and precision. Consulting an SEO agency may be wise to maximize your multilingual potential.