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Official statement

Performance on Discover is extremely difficult to measure due to the personalized nature of the product, which is based on users' individual interests. The content displayed is constantly changing according to trends. Google cannot provide clear answers regarding the variations in Discover performance.
12:40
🎥 Source video

Extracted from a Google Search Central video

⏱ 16:18 💬 EN 📅 28/11/2024 ✂ 9 statements
Watch on YouTube (12:40) →
✂ Other statements from this video 8 ▾
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  3. 4:40 Why is link list distribution seen as spam by Google?
  4. 5:40 Has Buying Links Really Become Useless for SEO?
  5. 6:48 Should you really worry about noindex and 404 alerts in Search Console?
  6. 8:25 Could SafeSearch really impact your SEO visibility?
  7. 9:29 Does hreflang on A tags really not work with Google?
  8. 10:32 Why is your site losing ground on generic queries while brand queries remain unaffected?
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Official statement from (1 year ago)
TL;DR

Performance on Discover is erratic and tailored. Google states that this makes measurement difficult. For an SEO, this complicates forecasting results.

❓ Frequently Asked Questions

Quel type de contenu fonctionne bien sur Discover ?
Le contenu pertinent, engageant et récent a plus de chances de performer sur Discover.
Pouvons-nous influencer directement Discover ?
Influencer directement Discover est compliqué, car il dépend fortement de l'historique de l'utilisateur.
Les performances de Discover affectent-elles mon SEO global ?
Non, Discover est distinct des résultats de recherche purement organiques.
🏷 Related Topics
Content Discover & News E-commerce AI & SEO Web Performance Search Console

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Other SEO insights extracted from this same Google Search Central video · duration 16 min · published on 28/11/2024

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