Official statement
If a site is on mobile-first indexing, content that is only accessible in desktop HTML but hidden on mobile (display:none) will not be indexed or used for ranking. This can be verified using the Inspect URL tool in mobile view.
Other statements from this video 15 ▾
- □ Should you choose a ccTLD or Search Console settings for effective SEO geotargeting?
- □ Is it true that translated content isn’t considered duplicate by Google?
- □ Why does Google ignore the sitemap priority attribute?
- □ How Does the Sitemap Lastmod Attribute Really Influence Google's Crawling?
- □ Should you really keep your sitemaps updated for Google?
- □ Do you really need to include every URL in your SEO sitemap?
- □ Why does Google place such high importance on link context for SEO?
- □ Why should hreflang be managed on a per-page basis for SEO?
- □ How do structured data impact social profiles in SEO?
- □ Do multiple titles in SVG files really influence SEO?
- □ Why Doesn’t the Sitemap Influence Your SEO Ranking?
- □ Why does the ranking of new content fluctuate so much?
- □ Why is a stable URL essential for updated content in terms of SEO?
- □ Do third-party scripts really slow down your SEO performance?
- □ Do Google reviews really affect your website's SEO?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Why Does Google Search Console Show Poor LCP When Your Pages Seem Fast?
View statement →
TL;DR
Google does not index hidden content using display:none in mobile-first. Check the indexing via the Inspect URL tool to avoid surprises in your SEO ranking.
❓ Frequently Asked Questions
Pourquoi mon contenu n'est-il pas indexé ?
Si votre contenu est en display:none sur mobile, Google ne l'indexe pas en mode mobile-first.
Puis-je vérifier l'indexation de mon site ?
Oui, utilisez l'outil Inspecter l'URL de Google pour voir la version mobile indexée.
Quels contenus sont affectés ?
Les contenus masqués sur mobile, notamment ceux en display:none, ne sont pas pris en compte.
🎥 From the same video 15
Other SEO insights extracted from this same Google Search Central video · published on 28/05/2021
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