Official statement
Google derives a lot of value from the context of individual links, particularly the anchor text and the text before and after the link. Superscripts that remove the link from its context make it difficult to understand the connection between the content and the link's destination.
Other statements from this video 15 ▾
- □ Should you choose a ccTLD or Search Console settings for effective SEO geotargeting?
- □ Is it true that translated content isn’t considered duplicate by Google?
- □ Why does Google ignore the sitemap priority attribute?
- □ How Does the Sitemap Lastmod Attribute Really Influence Google's Crawling?
- □ Should you really keep your sitemaps updated for Google?
- □ Do you really need to include every URL in your SEO sitemap?
- □ Why should hreflang be managed on a per-page basis for SEO?
- □ How do structured data impact social profiles in SEO?
- □ Do multiple titles in SVG files really influence SEO?
- □ Why Doesn’t the Sitemap Influence Your SEO Ranking?
- □ Why does the ranking of new content fluctuate so much?
- □ Why is a stable URL essential for updated content in terms of SEO?
- □ Is hidden content on mobile overlooked by Google?
- □ Do third-party scripts really slow down your SEO performance?
- □ Do Google reviews really affect your website's SEO?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should you still optimize meta descriptions for SEO in 2024?
View statement →
TL;DR
Google values link context, including anchor text and surrounding content. Out-of-context links hinder understanding. Use clear anchors and consistent text.
❓ Frequently Asked Questions
Le texte après le lien est-il aussi important que le texte d'ancrage ?
Il contribue à créer un contexte, facilitant la compréhension de la pertinence du lien par Google.
Les liens superscript détériorent-ils toujours le SEO ?
Pas systématiquement, mais ils peuvent affaiblir le contexte si mal utilisés dans un contenu dense.
Est-il préférable d'omettre les liens superscript ?
Mieux vaut éviter d'isoler le lien pour maintenir un contexte cohérent et fluide.
🎥 From the same video 15
Other SEO insights extracted from this same Google Search Central video · published on 28/05/2021
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