Official statement
When new content or a new site appears, Google makes assumptions about its ranking because it doesn't have many signals yet. These assumptions can be high or low, creating initial fluctuations before stabilization. It's neither a sandbox nor an intentional honeymoon period.
Other statements from this video 15 ▾
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- □ Is it true that translated content isn’t considered duplicate by Google?
- □ Why does Google ignore the sitemap priority attribute?
- □ How Does the Sitemap Lastmod Attribute Really Influence Google's Crawling?
- □ Should you really keep your sitemaps updated for Google?
- □ Do you really need to include every URL in your SEO sitemap?
- □ Why does Google place such high importance on link context for SEO?
- □ Why should hreflang be managed on a per-page basis for SEO?
- □ How do structured data impact social profiles in SEO?
- □ Do multiple titles in SVG files really influence SEO?
- □ Why Doesn’t the Sitemap Influence Your SEO Ranking?
- □ Why is a stable URL essential for updated content in terms of SEO?
- □ Is hidden content on mobile overlooked by Google?
- □ Do third-party scripts really slow down your SEO performance?
- □ Do Google reviews really affect your website's SEO?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Can you really afford to wait for an unstable ranking to stabilize on its own?
View statement →
TL;DR
When a site or content is new, Google makes assumptions about its ranking. This creates fluctuations before stabilization. It's neither a sandbox nor a honeymoon phase, just the time needed to gather signals.
❓ Frequently Asked Questions
Qu'est-ce qu'une période d'ajustement en SEO ?
C'est le temps nécessaire pour que Google définisse un classement stable pour le nouveau contenu après plusieurs fluctuations initiales.
Les fluctuations signifient-elles une erreur ?
Non, elles sont attendues. Elles montrent que le moteur de recherche teste et ajuste le classement.
Combien de temps dure cette période ?
La durée varie selon les sites. Il n'existe pas de délai fixe, cela dépend des signaux collectés.
🎥 From the same video 15
Other SEO insights extracted from this same Google Search Central video · published on 28/05/2021
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