Official statement
For geotargeting, there are two possible methods: using a country code top-level domain (for example, .de for Germany) or using a generic domain (.com, .net, .info, .eu) with the geotargeting parameter in Search Console. Hosting in the targeted country is not required.
Other statements from this video 15 ▾
- □ Is it true that translated content isn’t considered duplicate by Google?
- □ Why does Google ignore the sitemap priority attribute?
- □ How Does the Sitemap Lastmod Attribute Really Influence Google's Crawling?
- □ Should you really keep your sitemaps updated for Google?
- □ Do you really need to include every URL in your SEO sitemap?
- □ Why does Google place such high importance on link context for SEO?
- □ Why should hreflang be managed on a per-page basis for SEO?
- □ How do structured data impact social profiles in SEO?
- □ Do multiple titles in SVG files really influence SEO?
- □ Why Doesn’t the Sitemap Influence Your SEO Ranking?
- □ Why does the ranking of new content fluctuate so much?
- □ Why is a stable URL essential for updated content in terms of SEO?
- □ Is hidden content on mobile overlooked by Google?
- □ Do third-party scripts really slow down your SEO performance?
- □ Do Google reviews really affect your website's SEO?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Do ccTLDs Really Impact Local SEO Rankings?
View statement →
TL;DR
For SEO geotargeting, use a ccTLD or configure targeting in Search Console with a generic domain. Local hosting is unnecessary.
❓ Frequently Asked Questions
Est-il obligatoire d'héberger mon site dans le pays ciblé pour le SEO ?
Non, Google indique que l'hébergement local n'est pas nécessaire pour le géociblage.
Puis-je cibler plusieurs pays avec un ccTLD ?
Non, un ccTLD limite le ciblage géographique spécifique à un pays. Pour plusieurs pays, un domaine générique est conseillé.
L'utilisation de Search Console pour le géociblage est-elle aussi efficace qu'un ccTLD ?
Google affirme que les deux méthodes sont valides, mais l'expérience utilisateur locale peut être meilleure avec un ccTLD.
🎥 From the same video 15
Other SEO insights extracted from this same Google Search Central video · published on 28/05/2021
🎥 Watch the full video on YouTube →
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