Official statement
Google uses country code top-level domains (ccTLDs) as a factor for geographic targeting. For queries where the user is looking for something local, websites with corresponding ccTLDs are favored. For gTLDs, geographic targeting can be defined in Search Console.
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Do local domains (ccTLD) really offer an SEO advantage for local search rankings...
View statement →
TL;DR
Google employs ccTLDs for geographic targeting. For local queries, a ccTLD that matches the country is preferred. Otherwise, use Search Console to set targeting.
❓ Frequently Asked Questions
Un ccTLD influence-t-il vraiment le SEO local ?
Oui, il agit comme un signal fort de géolocalisation pour Google.
Les gTLDs sont-ils désavantagés ?
Pas si le ciblage géographique est correctement configuré dans Search Console.
Puis-je utiliser un ccTLD pour un marché multi-national ?
Ce n'est pas conseillé, optez plutôt pour un gTLD avec ciblage approprié.
🎥 From the same video 14
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