Official statement
Before implementing hreflang for a multilingual site, you should check in Search Console if Google is already showing the right pages in the correct languages. If that’s the case, hreflang may be redundant. It's typically only useful for generic queries like brand names.
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Do Hreflang Tags Really Guarantee Indexing of All Your International Pages?
View statement →
TL;DR
First, check if Google is already displaying the correct language pages via Search Console. If it is, hreflang is often unnecessary. It's primarily useful for generic queries.
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · published on 30/10/2021
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