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Official statement

Google does not consider social media activity (followers, likes, shares) as a ranking factor. Social profiles and pages are treated like normal HTML pages if they contain crawlable links and indexable content.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 30/10/2021 ✂ 15 statements
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✂ Other statements from this video 14 ▾
  1. □ Why should you use x-default in language directory pages?
  2. □ Do Noindex Pages Really Affect Google's Perceived Quality?
  3. □ Do ccTLDs Really Impact Local SEO Rankings?
  4. □ Why are Google updates rolling out without any prior announcements?
  5. □ Why are search titles now fixed to each page?
  6. □ Do page titles really impact SEO rankings?
  7. □ Is the disavow tool truly safe for your SEO?
  8. □ Why does it take up to 6 months for the impact of a disavow file to show up?
  9. □ Does translated content truly impact SEO?
  10. □ Is Hreflang really always necessary?
  11. □ Is it true that Google Penguin impacts site trust with spam links?
  12. □ How important is field data for Core Web Vitals?
  13. □ Do Web Stories Really Influence Your SEO?
  14. □ Why should you steer clear of using a generic author name on your SEO site?
📅
Official statement from (4 years ago)
TL;DR

Social data does not impact Google rankings. Social pages are indexed like regular HTML pages. Don't rely on your likes for SEO.

❓ Frequently Asked Questions

Les likes sur Facebook influencent-ils mon SEO ?
Non, les likes ne sont pas des facteurs de classement Google direct.
Les liens depuis Twitter comptent-ils pour le SEO ?
Ils peuvent être suivis s'ils sont indexables, mais leur impact direct est limité.
Les partages sociaux boostent-ils le ranking ?
Pas directement, mais ils augmentent la visibilité et peuvent générer des backlinks.
🏷 Related Topics
Domain Age & History Content Crawl & Indexing AI & SEO Links & Backlinks Social Media

🎥 From the same video 14

Other SEO insights extracted from this same Google Search Central video · published on 30/10/2021

🎥 Watch the full video on YouTube →

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