Official statement
Google uses page titles as a small ranking factor. It's important not to create titles that are completely irrelevant. It is the content of the title tag that gets used for ranking, even if Google shows a different title link.
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Do emojis in title tags and meta descriptions really boost your SEO rankings?
View statement →
TL;DR
Google considers page titles as minor ranking factors. Ensure your titles remain relevant. The content of the title tag is used for ranking, even though Google may display a different title link.
❓ Frequently Asked Questions
Les titres de page influencent-ils le classement SEO ?
Oui, mais en tant que facteur mineur.
Pourquoi Google affiche-t-il un autre titre ?
Pour ameliorer l'experience utilisateur en affichant ce qu'il juge plus pertinent.
Quelle est l'importance de la balise title ?
Elle reste cruciale pour le classement, meme si peu impactante individuellement.
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · published on 30/10/2021
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