Official statement
It's essential to avoid using generic author names like admin since they provide no information to users. A brand name is acceptable, but for certain topics like health, identifying a qualified expert is preferable according to the quality rater guidelines.
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should You Change the Author Name When Updating an Article?
View statement →
TL;DR
Using author names like 'admin' harms credibility. Opt for a brand name or an expert, especially for sensitive topics like health.
❓ Frequently Asked Questions
Les noms d'auteur impactent-ils vraiment le SEO ?
Oui, surtout pour les sujets désignés YMYL, cela influence l'E-A-T.
Peut-on utiliser le nom de notre entreprise comme auteur ?
Oui, mais seulement si cela garantit toujours la crédibilité du contenu.
Faut-il vraiment abandonner 'admin' pour des blogs internes ?
Oui, même pour des blogs internes, un nom identifiable améliore la perception.
🎥 From the same video 14
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