Official statement
For regularly updated content (financial reports, recurring events), it's advisable to have a primary stable URL that accumulates signals over time, and to move old versions to an archive section with dated URLs.
Other statements from this video 15 ▾
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Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should You Stop Chasing Backlinks to Rank in 2024?
View statement →
TL;DR
Google recommends using a stable URL for frequently updated content while archiving old versions with dated URLs. This approach helps accumulate SEO signals and enhances long-term visibility.
🎥 From the same video 15
Other SEO insights extracted from this same Google Search Central video · published on 28/05/2021
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