Official statement
Google has added a comprehensive guide for e-commerce sites that includes appropriate structured data, interactions with Google Merchant Center, URL structuring ideas, and methods for launching a new website.
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should You Delete Past Event Pages or Keep Them for SEO?
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TL;DR
Google has introduced a comprehensive guide for e-commerce sites. It covers structured data, Google Merchant Center interactions, URL structuring, and launching new sites. SEOs will need to adjust their strategies to align their practices with these recommendations.
❓ Frequently Asked Questions
Quels sites sont concernés par ce guide?
Principalement les sites e-commerce cherchant à optimiser visibilité et performance sur Google.
Les petites entreprises doivent-elles en tenir compte?
Oui, elles peuvent principalement gagner en visibilité et en interactions utilisateur.
Ce guide remplace-t-il toutes les anciennes pratiques?
Non, il les complète en introduisant des éléments spécifiques au commerce électronique.
🎥 From the same video 9
Other SEO insights extracted from this same Google Search Central video · published on 17/11/2021
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