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Official statement

The Core Web Vitals ranking signal, which already included mobile results, will be extended to desktop search results starting February 2022. This includes speed, responsiveness, HTTPS, and intrusive interstitials, but not mobile compatibility.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 17/11/2021 ✂ 10 statements
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Other statements from this video 9
  1. Pourquoi les Core Web Vitals doivent-ils refléter l'expérience utilisateur réelle ?
  2. Core Web Vitals : Sont-ils réellement décisifs pour le référencement ?
  3. Pourquoi les title links de Google ont-ils changé de fonctionnement?
  4. Comment Google gere-t-il les title links et snippets aujourd'hui?
  5. Pourquoi le défilement continu peut-il impacter votre CTR ?
  6. Pourquoi Google s'interesse-t-il enfin aux sites e-commerce?
  7. Pourquoi éviter les changements SEO avant les fêtes ?
  8. Pourquoi la mise à jour du guide des quality raters est-elle cruciale pour le SEO ?
  9. Comment diverses approches SEO peuvent-elles toutes mener au meme succes?
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Official statement from (4 years ago)
TL;DR

Google has included Core Web Vitals in the desktop ranking. Speed, responsiveness, and HTTPS are becoming essential. Adjust your strategies to stay competitive.

What you need to understand

What are Core Web Vitals? <\/h3>

Core Web Vitals are a set of qualitative metrics for user experience on the web. Google emphasizes speed, responsiveness, and visual stability.<\/p>

  • Largest Contentful Paint (LCP)<\/li>
  • First Input Delay (FID)<\/li>
  • Cumulative Layout Shift (CLS)<\/li><\/ul><\/p>

    Why this extension to desktop results? <\/h3>

    Google aims to harmonize ranking criteria between mobile and desktop. An essential alignment for a consistent UX across all platforms.<\/p>

    This uniformity ensures that fast and responsive sites are rewarded regardless of the platform.<\/p>

SEO Expert opinion

Is this statement aligned with on-the-ground realities? <\/h3>

Yes, Core Web Vitals have radically changed the perspective on site optimization. Being fast is no longer optional but a necessity. However, the exact weight of these factors in the algorithm remains unclear. [To be verified]<\/strong><\/p>

What are the implications for SEOs? <\/h3>

Adopting a performance and user experience-centric approach has become crucial. This may require significant technical investments. Be prepared.<\/p>

Do not underestimate the importance of optimizing your site for Core Web Vitals. Ignoring these criteria could lead to a notable drop in your desktop ranking.<\/div>

Practical impact and recommendations

What concrete steps should you take? <\/h3>

Identify critical pages to improve using tools like PageSpeed Insights and Search Console. A thorough audit is essential.<\/p>

Fix slowdowns and ensure security by adopting HTTPS.<\/p>

  • Optimize images and scripts.<\/li>
  • Enable browser caching.<\/li>
  • Use a CDN.<\/li><\/ul>

    What mistakes should you avoid? <\/h3>

    Do not focus solely on scores; overall user experience takes precedence. Neglecting this point can negatively impact your results. Consult a professional if necessary.<\/p>

    Investing in Core Web Vitals is crucial for desktop visibility. Complex technical optimizations? Consider consulting an SEO agency if needed.<\/div>

❓ Frequently Asked Questions

Les Core Web Vitals affectent-ils tous mes classements ?
Oui, ils influencent significativement les classements desktop et mobile.
Dois-je reconfigurer mes sites HTTPS pour le desktop ?
Non, si vos sites sont déjà sécurisés HTTPS, il n'est pas nécessaire de les reconfigurer spécifiquement pour desktop.
La compatibilité mobile est-elle requise pour desktop ?
Non, la compatibilité mobile n'est pas un facteur pour les résultats de recherche desktop.

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