Official statement
<p>Continuous scrolling on mobile across multiple result pages likely increases the number of impressions. This surge can sometimes lead to a decrease in the overall click-through rate in Search Console reports.</p>
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Is infinite scrolling really killing the crawlability of your product pages?
View statement →
TL;DR
Continuous scrolling on mobile boosts impressions, but it could also lower the overall CTR. For SEO professionals, this means revisiting performance analysis in Search Console.
❓ Frequently Asked Questions
Le CTR bas signifie-t-il une performance médiocre ?
Pas nécessairement. Le défilement continu modifie le contexte, et un CTR bas pourrait être impressionniste plutôt que représentatif.
Dois-je ajuster ma stratégie de contenu ?
Oui, il pourrait être pertinent d'optimiser le contenu pour attirer plus de clics dans un environnement de SERP dynamique.
Pourquoi Google implémente-t-il le défilement continu ?
Pour améliorer l'expérience utilisateur en permettant aux utilisateurs de naviguer facilement à travers plusieurs résultats sans recharger des pages.
🎥 From the same video 9
Other SEO insights extracted from this same Google Search Central video · published on 17/11/2021
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