Official statement
In a highly competitive sector dominated by established brands, it is preferable to find a niche where you can become a leader before tackling generic queries. This is more of a business decision than an SEO one.
Other statements from this video 24 ▾
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- □ Why should you care about content copies that don’t affect your SEO ranking?
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- □ How does Google really determine the publication dates of a page?
- □ Why should very large sites rethink their use of Search Console?
- □ Why should you leverage the Search Console API for large SEO sites?
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- □ What makes your pages remain invisible on Google?
- □ Is it true that your site can't be manually reassessed for quality?
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- □ Why doesn't Google penalize every single SEO mistake?
- □ Why doesn’t removing a redirect boost your SEO?
- □ Should you unlock JavaScript and CSS for Google?
- □ Why isn't robots.txt enough to stop indexing on Google?
- □ How does changing the URL of an optimized image hasten its update in the index?
- □ Are Core Web Vitals really based on actual user data?
- □ Does the choice between WordPress pages and posts really impact SEO?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should you use localized subdirectories to boost your international SEO?
View statement →
TL;DR
In a competitive sector, Google advises targeting a niche where you can establish leadership before aiming for generic queries. Think business strategy before SEO optimization.
❓ Frequently Asked Questions
Comment identifier une niche potentielle ?
Analysez votre public cible, utilisez des outils de recherche de mots-clés et évaluez la concurrence.
Les niches sont-elles permanentes ?
Non, une niche peut évoluer avec le marché. C'est pourquoi il faut régulièrement réévaluer votre positionnement.
Est-il possible de viser directement des requêtes génériques ?
C'est possible mais exige des ressources significatives et n'est pas conseillé dans un secteur très compétitif.
🎥 From the same video 24
Other SEO insights extracted from this same Google Search Central video · published on 06/08/2021
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