Official statement
Building brand awareness generates stable search traffic that does not fluctuate with algorithm changes. Brand searches are nearly navigational: if users are searching for your brand, your site will always be the most relevant.
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Why does prioritizing quality content matter more than keyword positioning for y...
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TL;DR
Search traffic related to brand awareness remains consistent even with algorithm updates. Brand searches, being almost navigational, ensure your site's relevance.
❓ Frequently Asked Questions
Le trafic de marque est-il vraiment immune aux updates ?
Non, mais il est relativement stable comparé au trafic générique.
L'investissement en branding influence-t-il le SEO ?
Oui, il renforce la stabilité du trafic et peut améliorer votre classement.
Dois-je ignorer les optimisations SEO classiques ?
Absolument pas, elles restent essentielles pour le succès global.
🎥 From the same video 24
Other SEO insights extracted from this same Google Search Central video · published on 06/08/2021
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