Official statement
Google does not have a system that guarantees the display of specific brands for non-branded queries. The rare exception occurs when a brand becomes synonymous with a generic term, which Google considers a bug.
Other statements from this video 24 ▾
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- □ Why should you care about content copies that don’t affect your SEO ranking?
- □ Do omitted results really impact your SEO?
- □ Does the way you spell really influence your SEO ranking?
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- □ How does Google really determine the publication dates of a page?
- □ Why should very large sites rethink their use of Search Console?
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- □ What makes your pages remain invisible on Google?
- □ Is it true that your site can't be manually reassessed for quality?
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- □ Why doesn't Google penalize every single SEO mistake?
- □ Why doesn’t removing a redirect boost your SEO?
- □ Should you unlock JavaScript and CSS for Google?
- □ Why isn't robots.txt enough to stop indexing on Google?
- □ How does changing the URL of an optimized image hasten its update in the index?
- □ Are Core Web Vitals really based on actual user data?
- □ Does the choice between WordPress pages and posts really impact SEO?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should you really avoid generic keywords in SEO?
View statement →
TL;DR
Google doesn't guarantee the display of brands for non-branded queries. A brand might appear if it becomes synonymous with the term. This is viewed as a bug.
❓ Frequently Asked Questions
Une marque peut-elle devenir synonyme d'un mot générique ?
Oui, mais si cela se produit, Google peut le traiter comme un bug, pas une fonctionnalité.
Pourquoi Google considère-t-il cela comme un bug ?
Parce qu'il fausse l'intention de recherche et n'assure pas la pertinence des résultats.
Cela favorise-t-il les petites entreprises ?
En partie, cela permet de se concentrer sur la qualité plutôt que sur une réputation de marque époustouflante.
🎥 From the same video 24
Other SEO insights extracted from this same Google Search Central video · published on 06/08/2021
🎥 Watch the full video on YouTube →
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