What does Google say about SEO?

Why did Google just release an official gallery of search visual elements?

John Mueller Apr 18, 2023 ★

Google has added a gallery of the most common visual elements displayed in search results. It's useful for identifying and naming a specific part of search results.

Images & Videos

Why is Google publishing a specific guide on links for web designers?

John Mueller Apr 18, 2023 ★★

Google has published a set of recommendations for links. If you're working with a web designer and want to ensure that the links on your site work well for search, this document is essential to share with your team.

AI & SEO Links & Backlinks PDF & Files

How can you leverage massive Search Console data exports to BigQuery to transform your SEO strategy?

John Mueller Apr 18, 2023 ★★★

Google Search Console now offers massive data exports to BigQuery. This feature gives you access to all available performance data for a property, except anonymized queries, and overcomes the daily row limits of the user interface. It's particularly ...

Domain Age & History AI & SEO Web Performance Search Console

Does Google really reward content quality regardless of how it's produced?

John Mueller Apr 18, 2023 ★★★

Google's ranking systems aim to reward original, high-quality content that demonstrates authority, expertise, and trustworthiness. Google focuses on content quality rather than how the content was produced. This approach has enabled the delivery of r...

Content E-commerce AI & SEO

Does Google really treat AI-generated content the same as human-written content in rankings?

John Mueller Apr 18, 2023 ★★★

Evaluating your content according to Google's guidelines, whether you use AI-generated content or not, will help you stay aligned with what Google's systems seek to reward and what users love discovering in search results.

Content AI & SEO

Is Google's product review system expanding globally? Here's what's changing for your website and why it matters

John Mueller Apr 18, 2023 ★★

Google's product review ranking system now covers a broader set of new languages.

E-commerce AI & SEO Local Search International SEO

Is CTR really a reliable proxy for measuring search query relevance?

Daniel Waisberg Apr 13, 2023 ★★

The click-through rate (CTR), calculated by dividing the number of clicks by the number of impressions, is an indicator of the relevance of a query for users on search engine results pages.

Domain Age & History

Should you really ignore traffic-generating queries that don't match your business?

Daniel Waisberg Apr 13, 2023 ★★

If a search query generating traffic is not related to your site, it's an opportunity to refine your content to focus on other queries that will bring more relevant traffic.

Content

Are structured data really stealing your clicks from the top position?

Daniel Waisberg Apr 13, 2023 ★★★

For queries in the top position but with low CTR, your competitors may have structured data that allows them to appear with rich results, thus attracting user clicks to their results rather than yours.

AI & SEO

Why are your competitors stealing clicks from you in the SERPs?

Daniel Waisberg Apr 13, 2023 ★★★

If your competitors are attracting more clicks through rich results, you should consider enabling more search features for your site.

Domain Age & History

Do header tags really help Google understand and rank your content better?

Daniel Waisberg Apr 13, 2023 ★★★

Use heading elements to highlight important text and create a structure for your content, making it easier for users and search engines to navigate.

Content AI & SEO Pagination & Structure

Can Google Trends really uncover SEO opportunities before your competitors do?

Daniel Waisberg Apr 13, 2023 ★★

You can use Google Trends to find ideas from emerging topics and search queries related to your website.

Why is a top ranking with low CTR not necessarily a problem?

Daniel Waisberg Apr 13, 2023 ★★

Queries in the first position with low CTR may indicate that users have already found the information they needed directly in the results, such as your business's opening hours, address, or phone number.

AI & SEO

Should you prioritize low-ranking queries with high CTR to maximize your organic traffic growth?

Daniel Waisberg Apr 13, 2023 ★★★

Queries that have high CTR but low ranking position appear relevant to users. They could generate significant traffic if their position improves and therefore deserve to be optimized as a priority.

AI & SEO

Should you really focus on improving queries you're already ranking for instead of chasing new keywords?

Daniel Waisberg Apr 13, 2023 ★★★

For queries with low positioning and low CTR, if the question is related to your site, it's already a good starting point to appear in the results. You should prioritize these queries over those that don't appear at all, because they will be easier t...

AI & SEO Search Console

Why does Google emphasize the precision of title tags, meta descriptions, and ALT attributes so much?

Daniel Waisberg Apr 13, 2023 ★★★

To optimize your pages, ensure that your title elements, meta description tags, and ALT attributes are descriptive, specific, and precise.

Domain Age & History Content Images & Videos

Does structured data really guarantee access to rich results?

Daniel Waisberg Apr 13, 2023 ★★★

Add structured data to describe your content to search engines and become eligible to display your content in a useful and compelling way in search results.

Domain Age & History Content

Should you really leverage related keywords to expand your keyword strategy?

Daniel Waisberg Apr 13, 2023 ★★

Think about related keywords that users might search for to find your content. You can use Google Ads Keyword Planner to discover new keyword variations and see the approximate search volume.

Content AI & SEO

Why doesn't Google index every single URL on your site?

Gary Illyes Apr 12, 2023 ★★★

Google does not index every URL on the internet—it's simply not feasible. The URLs that Google indexes are those considered to be high quality. You need to verify URL accessibility via Search Console and consult documentation on quality content.

Content Crawl & Indexing AI & SEO Domain Name PDF & Files Search Console

Can you use third-party reviews to power product rich results on Google?

Lizzi Sassman Apr 12, 2023 ★★★

For products, it is acceptable to use review data and ratings from third parties for rich results. The reviews must be visible on the page and relevant to the specific product, not to a generic product category.

Domain Age & History Discover & News E-commerce Pagination & Structure Local Search