What does Google say about SEO?

Search through official Google statements about search engine optimization

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8509 statement(s) found
Should you really restrict the Indexing API to only Google's recommended use cases?
Gary Illyes Mar 14, 2024 ★★★
The Indexing API should only be used for very specific use cases: live-streamed events, job postings, and streaming videos. It works for other content but this is not recommended.
Domain Age & History Content Crawl & Indexing AI & SEO JavaScript & Technical SEO
Can the Indexing API Remove Your Content as Fast as It Indexes It?
Gary Illyes Mar 14, 2024 ★★★
The Indexing API is effective for getting content into the index quickly, but Google frequently reassesses what belongs in the index. If you push low-quality content, it can be removed within minutes after being indexed.
Content Crawl & Indexing AI & SEO JavaScript & Technical SEO
How Does Google Really Assess the Reliability of Your Content?
Danny Sullivan Mar 12, 2024 ★★★
On X, Danny Sullivan explained that Google uses systems to detect whether content is reliable and whether there is a consensus on the web about that content. However, although Google seeks to rank content appreciated by users and users prefer reliabl...
Algorithms Content AI & SEO
Why Does Google Sometimes Launch Multiple Algorithm Updates at the Same Time?
Danny Sullivan Mar 12, 2024 ★★★
On X, Danny Sullivan indicated that Google generally tries to avoid overlapping algorithm updates. In certain contexts, however, this can happen, as was the case with the simultaneous launch of the Core Update and Spam Update in March 2024, both depl...
Algorithms Content AI & SEO JavaScript & Technical SEO Penalties & Spam
Should You 10x Your Content with AI to Recover Your SEO Traffic?
John Mueller Mar 12, 2024 ★★
In a Reddit discussion about Google's recent updates and their impact on website traffic, a user expressed their desire to scale their content from 500 to 5,000 articles with AI assistance to compensate for traffic loss. John Mueller responded by ind...
Content Discover & News AI & SEO
Is Crawl Budget Just a Myth Invented by SEOs?
John Mueller Mar 05, 2024 ★★
On Reddit, John Mueller responded to a question about crawl budget, specifically whether a large number of 301 redirects leading to 410 errors could exhaust this crawl budget. John Mueller stated that the concept of crawl budget was a concept invente...
Domain Age & History Content Crawl & Indexing AI & SEO Web Performance Redirects
Should You Disavow UTM Parameters to Improve Your SEO Rankings?
John Mueller Mar 05, 2024 ★★★
John Mueller explained that blocking URLs containing UTM parameters does not contribute to improving crawling or rankings on Google Search. He instead recommends maintaining clean and consistent URLs, noting that canonical tags would help over time t...
Content Crawl & Indexing AI & SEO Domain Name PDF & Files
Is it true that your site's indexing isn't guaranteed by Google?
Google Feb 29, 2024 ★★★
Indexing is not guaranteed for any website. It's possible that certain pages may not be indexed, and this is not a bug. For most sites, many pages remain unindexed, and this is normal behavior.
Domain Age & History Crawl & Indexing AI & SEO
Why are crawling and indexing considered separate processes in SEO?
Google Feb 29, 2024 ★★★
Crawling and indexing are separate processes. For indexing, a page must be crawled and its quality checked. Resources are limited, making it difficult to reach an ideal state, even though product teams are continuously working to improve.
Domain Age & History Crawl & Indexing E-commerce AI & SEO
Why doesn't Google index JavaScript files like web pages?
Google Feb 29, 2024 ★★★
JavaScript files are generally not indexed as web pages. It is not recommended to use the URL inspection tool on JavaScript files; this tool should only be used for indexable web pages.
Domain Age & History Crawl & Indexing AI & SEO JavaScript & Technical SEO Domain Name PDF & Files Search Console
Should you be worried about re-crawled indexed pages?
Google Feb 29, 2024 ★★
It is normal for already indexed pages to appear in the crawl report for refresh or new detection. This behavior is not unusual and should not worry site owners.
Domain Age & History Crawl & Indexing AI & SEO Search Console
Is it true that Google restricts site names by subdirectory?
Google Feb 29, 2024 ★★★
Currently, it is not technically possible to define different site names by subdirectory. Google does not support individual site names for each directory of a domain.
Content AI & SEO JavaScript & Technical SEO Domain Name
Why should you prioritize field data over lab data for Core Web Vitals?
Google Feb 29, 2024 ★★★
For page experience and Core Web Vitals, Google utilizes field data via the CrUX reports. Lab data from tools like PageSpeed Insights serves as a benchmark for improvement, but the overall trend should be evaluated through the field data from Search ...
Domain Age & History AI & SEO Web Performance Search Console
Why does SEO correction validation take so long?
Google Feb 29, 2024 ★★
The correction validation function can take time. It primarily serves site owners to check their situation, not to expedite processing. Therefore, patience is required as the process may be lengthy.
AI & SEO
Why does Google overlook some site content?
Google Feb 29, 2024 ★★★
In general, Google does not crawl all content on a website. For important content, it's essential to ensure it is reflected on the site, that it is an excellent website, easily crawlable, and that all content meets the criteria considered by Google.
Content Crawl & Indexing
Why do Lighthouse scores change with every SEO test?
Google Feb 29, 2024 ★★
Tools utilizing Lighthouse ideally show consistent results, but in reality, execution results can vary each time. Scores can fluctuate whether you are using PageSpeed Insights or Chrome DevTools.
Domain Age & History AI & SEO Web Performance Local Search
What happens when you use the noindex tag in your SEO strategy?
Google Feb 29, 2024 ★★
If you publish something with a noindex tag, Google will ignore those pages, so there is no particular issue in using noindex in this context.
Domain Age & History Content Crawl & Indexing
Why does Google suggest showing only existing items?
Google Feb 29, 2024 ★★
From a usability and search perspective, it's clearer to list only the equipment/items that actually exist instead of displaying all items with color variations to indicate presence/absence. This makes it easier for users and Googlebot to comprehend.
Crawl & Indexing AI & SEO JavaScript & Technical SEO Local Search
Why Does Google Focus on Domain Names Instead of IP Addresses?
Google Feb 29, 2024 ★★★
Google typically uses domain names/hosts to access servers, so IP addresses are irrelevant. Frequent changes in a site's IP address have no impact and do not trigger spam detection.
AI & SEO JavaScript & Technical SEO Domain Name Penalties & Spam
Why Are 'Help' Subdomains Replacing Homepages in Google Results?
John Mueller Feb 27, 2024 ★★★
Google is currently investigating an issue affecting adult sites. According to observations shared by an in-house SEO, the 'help' subdomain appears to be ranking in place of the homepage in the SERPs. John Mueller responded that he was looking into t...
Domain Age & History Content Featured Snippets & SERP AI & SEO JavaScript & Technical SEO Domain Name Social Media
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