Official statement
For an image to be indexed in Google Images, you need to use the HTML img tag instead of a CSS background image (background-image). CSS images have a much lower chance of being selected by Google, especially for product images.
29:54
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Official statement from
(2 years ago)
⚠ A more recent statement exists on this topic
Why aren't your CSS background images ever showing up in Google Images?
View statement →
TL;DR
To ensure your images are indexed on Google Images, use the HTML img tag. CSS background images are unlikely to be selected. This is crucial for image SEO.
❓ Frequently Asked Questions
Quel type d'image est préférée par Google pour l'indexation ?
Google préfère les images intégrées via la balise HTML img.
Les images en background CSS sont-elles indexées par Google ?
Elles le sont rarement et sont peu susceptibles d'apparaître dans Google Images.
Une image intégrée dans un background CSS peut-elle nuire au SEO ?
Oui, elle réduit les chances d'indexation des images dans Google Images.
Devrais-je convertir toutes mes images CSS en balises img ?
Principalement pour les visuels importants, comme les images de produits, à moins que le design ne l'exige.
Comment s'assurer que mes images sont indexées ?
Utilisez Google Search Console pour vérifier l'état d'indexation de vos images.
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