What does Google say about SEO? /
John Mueller is one of Google's most active spokespeople on search engine optimization topics. As a Search Advocate, he regularly answers the SEO community's questions during Google Search Central sessions and on social media. His statements are a prime source of information for understanding how Google Search works and the best practices to follow.
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🕒 ~1 min 🎯 5 questions
★★★ Do meta tags really influence your organic CTR?
While title and description tags do not directly determine rankings, they influence how Google displays pages in search results, which impacts the click-through rate....
May 11, 2018 ⚡ Analysis available
★★★ How can you avoid duplicate content linked to URLs: does the canonical tag truly suffice?
Google advocates for simple and consistent URLs across your entire site. Using tracking parameters should be avoided to prevent the creation of duplicate content. The rel='canonical' tag can help indi...
May 11, 2018 ⚡ Analysis available
★★★ Should you really test the mobile version of every page to avoid indexing penalties?
Google recommends using the Mobile-Friendly Test to check how Googlebot renders and indexes pages. The check should mainly target mobile versions in anticipation of mobile-first indexing....
May 10, 2018 ⚡ Analysis available
★★ Does lazy loading doom your images to invisibility on Google?
Googlebot may not always index images loaded lazily. To ensure their indexing, it is advisable to use the noscript tag or integrate structured data to reference the images....
May 10, 2018 ⚡ Analysis available
★★★ Is Googlebot really stuck on Chrome 41 for JavaScript?
Googlebot operates using Chrome 41. Newer JavaScript features are not supported, so it is essential to ensure that the JavaScript code remains compatible with earlier versions....
May 10, 2018 ⚡ Analysis available
★★ Should you really use Puppeteer and Rendertron to make your JavaScript crawlable?
Puppeteer and Rendertron are recommended tools for implementing dynamic rendering. They generate and cache pre-rendered server-side content for crawl bots....
May 10, 2018 ⚡ Analysis available
★★★ Is dynamic rendering truly the solution for indexing your JavaScript pages?
Dynamic rendering involves serving pre-rendered server-side content to search engines while maintaining client-side rendering for users. It's a recommended approach for complex JavaScript sites....
May 10, 2018 ⚡ Analysis available
★★★ Is Hybrid Rendering really the only solution for indexing your JavaScript pages?
Hybrid rendering, combining server-side and client-side rendering, is the long-term solution recommended by Google to ensure effective indexing of JavaScript sites....
May 10, 2018 ⚡ Analysis available
★★★ Should You Use a 404 Instead of a 403 to Remove Pages from Google's Index?
John Mueller indicated on Twitter that, to signal to Google that a page no longer exists and to see it disappear from the index, a 404 code (Page not Found) should be preferred over a 403 code (Forbid...
May 09, 2018 ⚡ Analysis available
★★ Should You Keep the Same URL or Create a 301 Redirect When Updating Content?
When an internet user asked about replacing old content with new content on a website, John Mueller explained that it's better to keep the same URL and change the content of that page rather than redi...
May 09, 2018 ⚡ Analysis available
★★ Do similar contents really compete with each other when it comes to backlinks?
Similar contents on different pages of your site share the power of backlinks and can reduce the potential strength of an individual page....
May 03, 2018 ⚡ Analysis available
★★ Do multiple URL parameters really sabotage your site's indexing?
Multiple parameters in URLs can complicate indexing and understanding of your site's structure by Google, but a clean architecture minimizes these problems....
May 03, 2018 ⚡ Analysis available
★★★ Do star-rich snippets really depend on the overall quality of the site?
The presence of 'star' tags or ratings is entirely dependent on the overall quality and correct technical implementation of the website....
May 03, 2018 ⚡ Analysis available
★★★ Can you really use multiple hreflangs pointing to the same URL without risking a penalty?
Google can use multiple hreflangs pointing to the same URL without issue, but these must be correctly integrated into the HTML code after rendering to be recognized....
May 03, 2018 ⚡ Analysis available
★★ How can you check who submitted which URL in the Search Console?
The listings of submitted URLs in Search Console can be viewed by any owner as long as the submission was made correctly....
May 03, 2018 ⚡ Analysis available
★★★ Do technical bugs really affect Google rankings in the long run?
Technical issues such as incorrect indexing on development sites can temporarily influence rankings, but they are generally corrected without long-term impact....
May 03, 2018 ⚡ Analysis available
★★★ Should you really block videos via robots.txt to exclude them from rich snippets?
To prevent videos from being included in search result snippets, blocking them through the robots.txt file or preventing their crawling can be effective....
May 03, 2018 ⚡ Analysis available
★★ Does having multiple H1 tags on a web page really hurt your SEO?
The presence of multiple H1 tags in a document is not problematic for SEO by itself; the priority depends on the context and CSS rendering....
May 03, 2018 ⚡ Analysis available
★★ Is it true that PWAs don't guarantee a spot in Google's mobile carousel?
Even though PWAs are fast and mobile-friendly, there is no guarantee they will automatically be added to the mobile carousel....
May 03, 2018 ⚡ Analysis available
★★ Does the 'noreferrer' attribute really hurt your pages' rankings?
The use of the 'noreferrer' attribute does not affect the ranking of a web page....
May 03, 2018 ⚡ Analysis available
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