Official statement
Technical SEO primarily involves enabling search engines to retrieve HTML pages and understand the content hosted within them. Search engines need to first know the URLs, then crawl them (retrieve them like with wget or cURL), and finally index them by rendering them as a browser would to process JavaScript.
Other statements from this video 13 ▾
- □ How do structured data transform your SEO strategy?
- □ Why Do Links Need to Be Impeccably Formed for Google?
- □ Why should you hire an SEO expert right from the start of your project?
- □ Is Google crawling more efficiently thanks to HTTP/2?
- □ How Does HTTP/2 Really Affect Your SEO Crawl Budget?
- □ Why is JSON-LD becoming essential for SEO experts?
- □ Why is Schema.org essential for your SEO strategy?
- □ How do structured data truly impact your SEO visibility?
- □ How do video segments really impact search results?
- □ How does the Seek markup enable Google to enhance video analysis for SEO?
- □ Why is it essential to verify site ownership before using Search Console?
- □ How does the Crawl Stats report change your approach to SEO analysis?
- □ How do Core Web Vitals actually impact your SEO rankings?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should a technical SEO audit really go beyond crawlability and indexation?
View statement →
TL;DR
Technical SEO is crucial for enabling search engines to crawl and index your site's pages. Ensure that your URLs are known and accessible. Make it easier for search engines to understand your content to maximize your online visibility.
❓ Frequently Asked Questions
Qu'est-ce que le crawl dans le contexte du SEO technique ?
Le crawl est le processus par lequel les moteurs de recherche visitent les pages web pour les indexer.
Pourquoi l'accessibilité des URLs est-elle cruciale ?
Sans accessibilité, vos pages ne peuvent être crawled ni indexées, éliminant leur visibilité sur Google.
Quelle est l'importance du rendu JavaScript pour le SEO ?
Un mauvais rendu JavaScript peut empêcher les moteurs de lire votre contenu, compromettant ainsi son indexation.
🎥 From the same video 13
Other SEO insights extracted from this same Google Search Central video · published on 18/05/2021
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